Kyoorius Creative Awards
Public Service Announcements
Experience & Activation
KYOORIUS CREATIVE AWARDS - Public Service Announcements (Experience & Activation)


The Responsible Manhole
Brand: TVS Motor Company
Client: TVS Motor Company
Entrant: dentsu Creative

Baby Blue Elephant
Entry Title: | The Responsible Manhole |
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Brand: | TVS Motor Company |
Client: | TVS Motor Company |
Entrant Company: | dentsu Creative |
Description: | Every year, Mumbai faces excessive waterlogging owing to climate change and its 150-year-old drainage system. Open manholes under waterlogged roads become death traps for bikers and pedestrians. To tackle this age-old problem, TVS partnered with Mumbai’s Municipality to develop a lifesaving road-safety device that was fitted within manholes on Mumbai’s streets. The Responsible Manhole, an innovative warning device concealed beneath manholes rises up to 5 feet when a manhole cover is dislodged on a flooded road. Once activated, it sends audio and visual signals to passersby to alert them about the open manhole. A specially designed app connected to the device alerts the municipality in real-time about the geolocation of the open manhole, so they can take prompt action. The project’s success has opened up conversations with 5+ municipalities across India. Bengaluru municipality will deploy the device in over 200 locations in phase 2. In December 2022, the Mumbai High Court ordered better surveillance of manhole covers. The device’s open-source blueprint has been made available to civic bodies worldwide for any municipality to use and help its citizens. |
Company Credits: | Dentsu Creative |
Company Credits: | Morphedo Technologies Pvt. Ltd. |
Company Credits: | Production House - CHR Films, Airvision |
Company Credits: | PR partners - Perfect Relations |
Individual Credits: | Project foundation – We’ll always miss you Sidharth Rao |
Individual Credits: | Leadership - Amit Wadhwa, Indrajeet Mookerjee, Ashit Chakravarty, Samrat Chengapa, Deepak Kumar, Ajay Gahlaut |
Individual Credits: | Chief Innovation Officer - Gurbaksh Singh |
Individual Credits: | Creative Lead - Mark Flory, Chaitanya Joshi, Siddharth Shervegar |
Individual Credits: | Creative (Copy) - Rohan Naterwalla, Amit Chauhan, Ashmak Maity, Supriya Jain, Manish Badlani |
Individual Credits: | Creative (Art)- Shreyank Naik, Sanket Palkar, Tejas Berde, Rushikesh Wadkar, Zain Shaikh |
Individual Credits: | Technology - Rakesh Bairwa, Rahul Sharma, Anurag Soni, Mohit Rawat, Sushil Baranwal |
Individual Credits: | Production - Deepshikha Singh, Sahil Chauhan, Puru Vishnoi, Sanjeev Kumar, Anjul Choudhary, Aman Kapoor |
Individual Credits: | Account Management - Amit Kabre, Sanila Narang, Rajdeep Sinha |