KYOORIUS CREATIVE AWARDS - Integrated (Integrated Campaign)

Thoda Ruk Shah Rukh - Disney+ Hotstar - Disney+ Hotstar JPG
Thoda Ruk Shah Rukh - Disney+ Hotstar - Disney+ Hotstar MP4 2m:30s

Thoda Ruk Shah Rukh
Brand: Disney+ Hotstar
Client: Disney+ Hotstar
Entrant: Disney+ Hotstar

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Thoda Ruk Shah Rukh - Disney+ Hotstar - Disney+ Hotstar

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Entry Title: Thoda Ruk Shah Rukh
Brand: Disney+ Hotstar
Client: Disney+ Hotstar
Entrant Company: Disney+ Hotstar
Description: TURNING ENDORSER INTO ENEMY.
This is the story of how Disney+ Hotstar changed its perception from a cricket-first brand to an entertainment all-rounder.
In an unconventional move, the brand turned its ambassador - the biggest name in Indian entertainment - Shah Rukh Khan, into its competition. By deflating this competition on the back of quality content, content frequency and scale - the brand managed to establish itself as the market leader in all-round entertainment, in a campaign that had the whole country talking. In the end, the brand saw an unprecedented spike in brand love and passed the ultimate litmus test, subscription numbers.
English Translation: Video has been subtitled.
Company Credits: Disney+ Hotstar Creative Communications
Individual Credits: Sidharth Shakdher
Individual Credits: Huzefa Kapadia
Individual Credits: Maya Krishnan
Individual Credits: R.Venkatraman
Individual Credits: Debanjan Nandy
Individual Credits: Aneesh Ayyappan
Individual Credits: Utkarsh Ujjwal
Individual Credits: Vinil Mathew
Individual Credits: Utkarsh Kichlu
Individual Credits: Viswanathan V
Individual Credits: Aditi Sethi
Individual Credits: Shweta Poojari
Individual Credits: Gopika Gulati
Individual Credits: Yashwardhan Goswami
Individual Credits: Shiv Nair
Individual Credits: Akshay Kadam
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