Zee Equality Award

Soch Badlo Baat Badlegi
Brand: Swayam
Client: Swayam
Entrant: Ogilvy India

Purple Elephant

Entry Title:	Soch Badlo Baat Badlegi
Brand:	Swayam
Client:	Swayam
Entrant Company:	Ogilvy India
Description:	The film subverts the assumptions of and expectations from gestures of masculinity, it invites one to reimagine a space where the male gaze makes a woman more visible, gives her more freedom and celebrates her inclusion in the conversation. It urges one to change one's mind, so that conversations also change.
English Translation:	Change your mind and conversations around you will also change.
Company Credits:	Ogilvy and Mather Private Limited
Company Credits:	Swayam
Company Credits:	The Monkey's Paw
Individual Credits:	Kainaz Karmakar (Chief Creative Officer - Ogilvy)
Individual Credits:	Sukesh Nayak (Chief Creative Officer - Ogilvy)
Individual Credits:	Harshad Rajadhyaksha (Chief Creative Officer - Ogilvy)
Individual Credits:	Sujoy Roy (Executive Creative Director - Ogilvy)
Individual Credits:	Dhruv Mookerji (Creative Director - Ogilvy)
Individual Credits:	Rantideb Mukherjee (Creative Supervisor - Ogilvy)
Individual Credits:	Nabanita Chatterjee (Account Director - Ogilvy)
Individual Credits:	Ragini Roychowdhuri (Director - The Monkey's Paw)