KYOORIUS CREATIVE AWARDS - Creative Use Of Data (Targeting)

#UnforgettableLoveTips - Mondelez India Foods - Cadbury Silk JPG
#UnforgettableLoveTips - Mondelez India Foods - Cadbury Silk MP4 1m:58s

#UnforgettableLoveTips
Brand: Cadbury Silk
Client: Mondelez India Foods
Entrant: Ogilvy India

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#UnforgettableLoveTips - Cadbury Silk - Mondelez India Foods

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Entry Title: #UnforgettableLoveTips
Brand: Cadbury Silk
Client: Mondelez India Foods
Entrant Company: Ogilvy India
Description: Valentine's Day - The day when love blossoms is also the day when love turns toxic!

Hopefuls tend to experience a heart-breaking ‘NO’ and unfortunately don’t get the help needed to deal with it, making them express in an unhealthy manner.

Silk, known for heart-melting romantic gestures (How far will you go for love?) decided to tell young hopefuls: Go far for love but not too far!

Teens blinded in love looking for unique ideas to impress were ignorant and unprepared for a ‘NO’

The Idea: Cadbury Silk #UnforgettableLoveTips - unique V-Day ideas hidden inside special edition Silk Heart Blush packs, along with mindful tips that guided teens to deal with a possible rejection.

Users could scan the QR code on the pack, to get tips from popular influencers hosted on a microsite.

The twist: Every love tip was paired with a healthy love tip that prepared them for all kinds of outcomes – rejection, jealousy, anger etc. in the quest of turning the day of love into the day of healthy love.
Company Credits: Ogilvy India
Company Credits: Wavemaker India
Company Credits: MINDS Foundation
Company Credits: ADSMN Interactive
Company Credits: Production Team – Footloose Films & Another Idea
Individual Credits: Chief Creative Officer, Ogilvy India - Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak
Individual Credits: President and Head of Office, Ogilvy Mumbai, and Kolkata - Hirol Gandhi
Individual Credits: Senior Executive Creative Director, Ogilvy - Tanuja Bhat
Individual Credits: Ogilvy Creative Team - Siddhesh Telang, Sreekumar Puthanveetil, Rohit Kasar, Zaran Desai, Nikita Frederick, Prachi Sharma
Individual Credits: Ogilvy Account Management Team - Maninder Bali, Antara Mitra, Parshuram Mendekar, Saee Takalkar, Mahima Surana, Saket Modi
Individual Credits: Head of Strategic Planning, Ogilvy Mumbai - Ganapathy Balagopalan
Individual Credits: Ogilvy Planning Team - Bhakti Malik, Namrata Nandgiri
Individual Credits: Executive Vice President and Head of Creative Technology and Innovation Ogilvy India - Rajneesh Bolia
Individual Credits: Ogilvy Innovation Delivery Team - Dishant Malik, Vaishali Mange
Individual Credits: Chief Client officer & Office Head -Wavemaker India – Shekhar Banerjee
Individual Credits: Media Team (Wavemaker)- Naina Shewakramani, Harshavardhan Desireddy, Nikhita Arora, Pratik Dawda, Krishnaraj Ganesh, Aniket Ghanwatkar, Astha Gupta
Individual Credits: Mondelez Managing Director, Vietnam - Anil Vishwanathan
Individual Credits: Chief Marketing Officer, Mondelez India- Nitin Saini
Individual Credits: Mondelez Brand Team - Vikram Karwal, Neha Sadh, Ashwin Chandran, Yukti Malik
Individual Credits: Mondelez Media Team - Anjali Krishnan, Yash Desai
Individual Credits: ADSMN Interactive - Technology Partners
Individual Credits: MINDS Foundation – Mental Health NGO Partner
Individual Credits: Another Idea Production Team – Producer - Smaran Gandhi, Director - Khyati Gosar, Photographer – Shrey Kondhia
Individual Credits: Footloose Films Production Team – Producer - Kedhhar Barve, Director - Indrashish Mukherjee
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