KYOORIUS CREATIVE AWARDS - Film (Online Films > 30 to 60 Seconds)

Flood - SF Batteries - SF Batteries JPG
Flood - SF Batteries - SF Batteries MP4 47s

Flood
Brand: SF Batteries
Client: SF Batteries
Entrant: Wunderman Thompson India

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Flood - SF Batteries - SF Batteries

Blue Elephant

Entry Title: Flood
Brand: SF Batteries
Client: SF Batteries
Entrant Company: Wunderman Thompson India
Description: We were relaunching this brand in a highly cluttered and low involvement category. Thus, we wanted the stand apart by creating an ad that grabs attention and sticks to the mind of the consumer. We did so by dialling up a hyperbole around situations where a battery breakdown can lead to catastrophic results.
Company Credits: Wunderman Thompson India
Individual Credits: Senthil Kumar - Chief Creative Officer
Individual Credits: Sundeep Sehgal - Executive Creative Director
Individual Credits: Joy Chauhan - Chief Client Officer
Individual Credits: Pinaki Bhattacharya - Chief Strategy Officer
Individual Credits: Tanuj Karol - Client Service Director
Individual Credits: Mandeep Singh - Films Head - Agency
Individual Credits: Vaibhav Sahani - VP
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