Kyoorius Creative Awards
Public Service Announcements
Integrated Campaign
KYOORIUS CREATIVE AWARDS - Public Service Announcements (Integrated Campaign)
JPG
MP4
2m:04s
Hand Ambassador Campaign
Brand: ITC Savlon Swasth India Mission
Client: ITC
Entrant: Ogilvy India
Baby Blue Elephant
Entry Title: | Hand Ambassador Campaign |
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Brand: | ITC Savlon Swasth India Mission |
Client: | ITC |
Entrant Company: | Ogilvy India |
Description: | Hundreds of deadly diseases can easily be prevented by handwashing. But no one in India seems to listen! We wanted a powerful idea to get through to over a billion Indians and remind them to wash their hands regularly. So, we came up with something quirky and unique. We roped in the world’s biggest sporting legend, India’s God of Cricket – Sachin Tendulkar. But decided to never really show him. We featured only his hand, as the world’s first ‘Hand Ambassador’! To give handwash reminders to the entire country. We took such a big celebrity and showed literally just his hand! Risky, right? But the risk paid off. The campaign aired in the peak TV hours during India-Australia Tournament and the IPL. Reminding people in an inimitable way, to wash their hands. Soon, the Hand Ambassador was everywhere – before you sat down to eat, or after using the loo, on your travels or right after you ordered your food. Catching you red-handed and giving you his iconic Handwash Reminders. Before we knew it, thousands of Indians had joined the movement and were pledging to become Hand Ambassadors themselves, making these reminders a great success. |
English Translation: | 01. HAND AMBASSADOR LAUNCH: Hi I’m Sachin Tendulkar’s hand Your ‘hand ambassador’ (chuckles) You must be wondering, ‘where’s Sachin?’ He’s not here. The thing is, I’m more important than Sachin… I’m his ‘hand’ Hands are the ones who do everything. All the work, all the fun, all the eating, all the drinking, all the washing and cleaning, hitting boundaries and sixers… And they can even get you clean bowled… I mean, make you sick. If you don’t keep them clean! That’s why, starting today, I’m going to take matters in my own hands and chase you, so you never forget to wash your hands. Well then, let’s shake hands on this! VO: Sachin Tendulkar’s hand is your Hand Ambassador! Savlon Swasth India Mission 02. PUBLIC TOILET: Did this? But didn’t use hand wash? Germs will get you out!!! VO: Handwash reminder by your Hand Ambassador – Sachin Tendulkar’s Hand 03. SCHOOL: Kid: Give me the cake…. Hide it…hide it… SACHIN: How many times should I remind you buddy? Wash your hands and then have your party! VO: Handwash reminder by your Hand Ambassador – Sachin Tendulkar’s Hand 04. FOOD DELIVERY Wash your hands first, my dear, Then dig into your favourites, without fear. VO: Handwash reminder by your Hand Ambassador – Sachin Tendulkar’s Hand 05. GULLY CRICKET: Kid: take it take it take it SACHIN: Caught you! Want to keep hitting sixes, yo? Then go home and use handwash, bro! VO: Handwash reminder by your Hand Ambassador – Sachin Tendulkar’s Hand |
Company Credits: | Ogilvy India |
Company Credits: | Vanilla Films |
Individual Credits: | Kainaz Karmakar, Chief Creative Officer, Ogilvy India |
Individual Credits: | Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy India |
Individual Credits: | Sukesh Nayak, Chief Creative Officer, Ogilvy India |
Individual Credits: | Nasarullah Husami, Executive Creative Director |
Individual Credits: | Rishi Chanana, Sr. Creative Director |
Individual Credits: | Viji Vishwanathan Arora, Creative Director |
Individual Credits: | Ahel Maswood, Creative Controller |
Individual Credits: | Prasad Masekar, Art Director |
Individual Credits: | V.R. Rajesh, Group President, India |
Individual Credits: | Roshni Mohan, Sr. Vice President |
Individual Credits: | Rohit Shetty, Vice President |
Individual Credits: | Ganapathy Balagopalan, Dep. Head, Strategic Planning, India |
Individual Credits: | Nirav Parekh, Executive Vice President, Planning |
Individual Credits: | Ramana Charan, Planner |
Individual Credits: | Bhavi Gala, Group Account Manager |
Individual Credits: | Diksha Patni, Account Executive |