Kyoorius Creative Awards
Social
Posts On Social Media > Multiple Social Media Networks - Campaign
KYOORIUS CREATIVE AWARDS - Social (Posts On Social Media > Multiple Social Media Networks - Campaign)
JPG
MP4
2m:10s
MP4
31s
MP4
32s
MP4
34s
MP4
32s
Talking Memes
Brand: Fiama
Client: ITC
Entrant: Brand David
Blue Elephant
| Entry Title: | Talking Memes |
|---|---|
| Brand: | Fiama |
| Client: | ITC |
| Entrant Company: | Brand David |
| Title: | Fiama Talking Memes - Case Film |
| Title: | Fiama Talking Memes - Daya |
| Title: | Fiama Talking Memes - Mask |
| Title: | Fiama Talking Memes - Crumble |
| Title: | Fiama Talking Memes - ACP |
| Description: | The topic of mental health in India is still a taboo, and therapy is considered unaffordable. So the youth in India turns to humour and dark memes as coping mechanism. Fiama, a brand that champions joyful living, decided to help. Presenting Meme 2.0. We took some of the most shared mental health memes and brought them alive, using AI and film. For the first time ever, some of the most shared static memes started talking to its viewers and sharers about how therapy is a better way to deal with issues related to mental health. We partnered with Minds Foundation, an NGO with qualified therapists on board to offer therapy at affordable rates. The campaign surprised, shocked and ended up presenting the youth with a better way to feel better. |
| Company Credits: | Ogilvy India |
| Company Credits: | Hungry Films |
| Company Credits: | Yuvaa |
| Company Credits: | Minds Foundation |
| Company Credits: | Saurabh Pal |
| Individual Credits: | Taranjeet Gulati |
| Individual Credits: | Arun Ganesh |
| Individual Credits: | Surendra Gohey |
| Individual Credits: | Vijay Sawant |
| Individual Credits: | Dharam Valia |
| Individual Credits: | Sameer Satpathy |
| Individual Credits: | Subash Balar |
| Individual Credits: | Varun Kaushik |
| Individual Credits: | Jayanthi Sreenivasan |
