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Entry Title:
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Stump Cam |
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Brand:
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Thums Up |
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Client:
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Coca-Cola India Pvt Ltd |
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Entrant Company:
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Ogilvy India |
| Description: |
In India, cricket is a religion. Whenever there’s a match, millions watch it from wherever they can. From the stands to busy markets and even tree-tops, no seat is out of bounds. This World Cup, Thums Up wanted to give India a chance to watch cricket from the most thunderous seat ever. Through a simple scan of the Thums Up can, fans could access the ‘Stump Cam’; a camera placed right in the middle of the pitch. It was the most thrilling place to watch cricket from. Within 24 hours, the most epic moments of the match from the most exciting angle, were available for the fans to enjoy. All people had to do was pick up a Thums Up, scan the pack and they could watch cricket from the wicket. The microsite traffic during the campaign was 11Mn+. The hashtag #DekhoWicketSeCricket had a reach of 26Mn+ people. The campaign got 500% spike in the engagement across platforms like Facebook, Instagram, and many more with 42.20L+ engagement across platforms. Thums Up increased the gap with its closest competitor, Pepsi cola India by attaining 5X of the market share. |
| Company Credits: |
Ogilvy India |
| Company Credits: |
Vanilla Films |
| Company Credits: |
Oaktree Creative Solutions LLP |
| Individual Credits: |
Kainaz Karmakar - Chief Creative Officer (India) |
| Individual Credits: |
Sukesh Nayak - Chief Creative Officer (India) |
| Individual Credits: |
Harshad Rajadyaksha - Chief Creative Officer (India) |
| Individual Credits: |
Hephzibah Pathak - Vice Chairperson & Chief Client Officer |
| Individual Credits: |
Prem Narayan - Chief Strategy Officer, Ogilvy India |
| Individual Credits: |
Ritu Sharda - Chief Creative Officer |
| Individual Credits: |
Prakash Nair - President & Head of Office |
| Individual Credits: |
Shailender Mahajan - Executive Creative Director |
| Individual Credits: |
Kingshuk Dey - Group Creative Director |
| Individual Credits: |
Priyanka Walia - Vice President |
| Individual Credits: |
Priya Azad - Management Supervisor |
| Individual Credits: |
Kritika Vasan - Account Director |
| Individual Credits: |
Prerna Ahuja - Account Supervisor |
| Individual Credits: |
Ritik Ranjan - Senior Account Executive |
| Individual Credits: |
Rishi Pande - Creative Director |
| Individual Credits: |
Shivi Bhatt - Creative Controller |
| Individual Credits: |
Shahbaz Khan - Associate Creative Director |
| Individual Credits: |
Vishal Yadav - Associate Creative Director |
| Individual Credits: |
Rohitash S Srivastava - Head of Strategic Planning |
| Individual Credits: |
Pritish Mukherjee - Senior Planning Director |
| Individual Credits: |
Abhisek Patnaik - Planning Director |
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