KYOORIUS CREATIVE AWARDS - Creativity For Good (Creativity For Good)

The Beauty Report Card #StopTheBeautyTest - Hindustan Unilever - Dove JPG
The Beauty Report Card #StopTheBeautyTest - Hindustan Unilever - Dove MP4 1m:59s

The Beauty Report Card #StopTheBeautyTest
Brand: Dove
Client: Hindustan Unilever
Entrant: Ogilvy India

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The Beauty Report Card #StopTheBeautyTest - Dove - Hindustan Unilever

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Entry Title: The Beauty Report Card #StopTheBeautyTest
Brand: Dove
Client: Hindustan Unilever
Entrant Company: Ogilvy India
Description: In this campaign 5 school going girls partner Dove to show us, the toughest test Indian girls face in their school years, is the beauty test. Every school girl should be concerned only about her school grades but her family is busy preparing a report card for her marriage. We worked with real experiences of school going girls to create the poem that strings the narrative together. It talks about how each part of their body is scrutinized for perfection, leaving them feeling incomplete. The film ends with the girls urging society and their families to see them for what they are - children.
Company Credits: Hindustan Unilever
Company Credits: Chrome Pictures
Company Credits: Ogilvy India
Individual Credits: Sukesh Nayak - Chief Creative Officer
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer, Copywriter
Individual Credits: Kainaz Karmakar - Chief Creative Officer, Copywriter
Individual Credits: Zenobia Pithawalla - Senior Executive Creative Director, Copywriter
Individual Credits: Mihir Chanchani - Executive Creative Director, Copywriter
Individual Credits: Vishal Rajpurkar - Senior Creative Director
Individual Credits: Hephzibah Pathak - Vice Chairperson & Chief Client Officer
Individual Credits: Prem Narayan - Chief Strategy Officer
Individual Credits: Vineet Singh - Executive Vice President, Account Management
Individual Credits: Walter Noronha - Executive Vice President, Account Management
Individual Credits: Sanam Chowdhry - Client Services Director
Individual Credits: Bhavya Dwivedi - Account Supervisor
Individual Credits: Vyigin Fotedar - Account Executive
Individual Credits: Abigail Dias - Senior Vice President, Planning
Individual Credits: Tanvi Mishra - Planning Director
Individual Credits: Lipsa Das - Global Brand Director, Hindustan Unilever
Individual Credits: Nithya Komanduri - Marketing Manager, Hindustan Unilever
Individual Credits: Vaishali Singh - Brand Associate, Hindustan Unilever
Individual Credits: Amit Sharma - Director, Chrome Pictures
Individual Credits: Harman Dhillon - Vice President – Beauty & Wellbeing India, Dove Masterbrand India
Individual Credits: Abhishek Notani - Executive Producer, Chrome Pictures
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