Kyoorius Creative Awards
Digital Design & Craft
Form > Sound Design Or Use Of Music
KYOORIUS CREATIVE AWARDS - Digital Design & Craft (Form > Sound Design Or Use Of Music)
JPG
MP4
2m:00s
Netflix x boAt Stream Edition
Brand: Netflix + boAt
Client: Netflix + boAt
Entrant: Netflix India
Baby Blue Elephant
| Entry Title: | Netflix x boAt Stream Edition |
|---|---|
| Brand: | Netflix + boAt |
| Client: | Netflix + boAt |
| Entrant Company: | Netflix India |
| Description: | Indians watch the most entertainment in the world. However, they watch in the most chaotic and noisy Indian environments. They needed a solution to aid their unparalleled fandom. Netflix partnered with boAt, the 2nd largest audio-wearable manufacturer in the world, and co-branded a first-of-its-kind audio range for streaming- the boAt x Netflix Stream Edition. We announced the 'Stream Edition' range with a fandom-fuelled film, with well-known Indian faces and an originally composed music track. Followed with a 360-campaign 'Made for India to keep watching', across film, print, OOH, social, influencer campaign, and a live guerrilla stunt. The product features tackled uniquely Indian ‘watching’ problems like noise cancellation, long battery life and ASAP charging for long journeys and power cuts, all at an accessible rate. Every pack came with money-can’t-buy Netflix rewards and experiences. The intent of packaging design was to make a highly tech-loaded product seem entertaining. Through an urban maximalist illustration style, we visually showed how the product enhances your watching experience by blocking out all unwanted distractions. For the first time, India's passion for entertainment had a product to go with it. One that was made for India to keep watching. |
| Company Credits: | Netflix |
| Company Credits: | boAt |
| Company Credits: | Boomranng Studio |
| Company Credits: | EO2 EXP |
| Company Credits: | Plankton Collective |
| Individual Credits: | Deep Chhabria |
| Individual Credits: | Shilpa Singh |
| Individual Credits: | Poornima Sharma |
| Individual Credits: | Rebecca Daniel |
| Individual Credits: | Shelton Dsouza |
| Individual Credits: | Rahul Kulkarni |
| Individual Credits: | Siya Wadhawan |
| Individual Credits: | Himaanjali Chhibber |
| Individual Credits: | Sushant Sharma |
| Individual Credits: | Misha Ghose |
| Individual Credits: | Annirudh Kothari |
| Individual Credits: | Blake Piper |
| Individual Credits: | Agrima Rampal |
| Individual Credits: | Hargun Ghai |
| Individual Credits: | Ashish Panwar |
| Individual Credits: | Tanya Sharma |
| Individual Credits: | Krishna Nori |
| Individual Credits: | Malay prakash |
| Individual Credits: | Karthik Shah |
| Individual Credits: | Sondra Wiener |
| Individual Credits: | Ayush Patel |
