KYOORIUS CREATIVE AWARDS - Film Craft (Writing & Scripts)

Meri Beti Strong 2 - Hindustan Unilever - Clinic Plus JPG
Meri Beti Strong 2 - Hindustan Unilever - Clinic Plus MP4 2m:03s

Meri Beti Strong 2
Brand: Clinic Plus
Client: Hindustan Unilever
Entrant: Ogilvy India

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Meri Beti Strong 2 - Clinic Plus - Hindustan Unilever

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Entry Title: Meri Beti Strong 2
Brand: Clinic Plus
Client: Hindustan Unilever
Entrant Company: Ogilvy India
Description: Clinic Plus stands for encouraging mothers to raise strong daughters. But in India, daughters are a burden, a liability, a curse. They are so unwanted that people tie bells in temples wishing for a son. A daughter who is allowed to be born, is not allowed to access basic rights like education, freedom and choice. They are then called weak. Clinic Plus wanted to encourage mothers to tell her daughter that those who pray for a son are weak. A daughter, is strong.

On Mother's Day, we came up with this very strong message.
English Translation: The one standing in your way is weak, not you.
You are strong.

The one who says, "dress like girls and stay in your limits", is weak. Not you.
You are strong.

The one who says, “why don't you blush”, "keep your gaze down", "cover your knees", is weak. Not you.
You are strong.

The one who expects you to sit like girls do, is weak. Not you.
You are strong.

The one who says, “marry first, study later”, is weak. Not you.
You are strong.

The one who prayed for a child, but not for a girl, is weak.
You are strong.

The one who calls you weak, is the one who is weak.
You are strong.

Only a mother raises a daughter strong.

Clinic Plus
You are my Strong Girl
Company Credits: Ogilvy India
Company Credits: Good Morning Films
Individual Credits: Kainaz Karmakar - Chief Creative Officer
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer
Individual Credits: Sukesh Nayak - Chief Creative Officer
Individual Credits: Anurag Agnihotri - Managing Partner (Creative), Ogilvy West
Individual Credits: Shahrukh Irani - Group Creative Director
Individual Credits: Saurabh Kulkarni - Group Creative Director
Individual Credits: Anurag Agnihotri - Copywriter
Individual Credits: Shashanka Chaturvedi - Director
Individual Credits: Robin D'Cruz - Producer
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