Kyoorius Creative Awards
Branded Content & Entertainment

Unspoken - #StoryOfAFatherAndSon
Brand: Paisabazaar.com
Client: Paisabazaar.com
Entrant: Paisabazaar Marketing & Consulting Pvt Ltd

Baby Blue Elephant

Entry Title:	Unspoken - #StoryOfAFatherAndSon
Brand:	Paisabazaar.com
Client:	Paisabazaar.com
Entrant Company:	Paisabazaar Marketing & Consulting Pvt Ltd
Description:	CREATIVE IDEA: BOND OF LOVE Due to the presence of complexities, miscommunications and ego clashes in life/relations we allow misunderstandings to make way in our life. This often happens within the closest relations and one such complex relation known to humans is the relation between a father and his son. Troubled, often marred with unsaid, unspoken emotions, their relationship becomes strained when money gets involved, but the bond of love precedes everything. RESULTS: UNSPOKEN BUT HEARD LOUD We knew that if the story resonated with people, they would show love, no matter the length of the ad film. And we were right. India loved Unspoken. The film was an instant hit, garnering more than 100 Million views (50 Million+ on YouTube and over 50 Million+ on other social media channels). “Father Son Ad” became one of the top searched keywords on YouTube. Website visits jumped from 1.2 Million to 1.75 Million Creators, and celebrities came forward to show their appreciation and love for the film. A bold move to not mention the brand anywhere in the film was praised by the pundits. Unspoken, had won hearts and minds and captivated audiences, and was heard the loudest.
English Translation:	Subtitles present in the main film
Company Credits:	Paisabazaar.com
Company Credits:	K Silent Films Private Limited
Individual Credits:	Priyank Pant
Individual Credits:	Sachin Vashishtha
Individual Credits:	Harshit Goel
Individual Credits:	KC Pandey
Individual Credits:	Puneet Prakash