KYOORIUS CREATIVE AWARDS - Film (Online Films > 30 to 60 Seconds)

The Real Legends - Mondelez India Foods - Cadbury 5 Star JPG
The Real Legends - Mondelez India Foods - Cadbury 5 Star MP4 45s

The Real Legends
Brand: Cadbury 5 Star
Client: Mondelez India Foods
Entrant: Ogilvy India

The Real Legends - Cadbury 5 Star - Mondelez India Foods

Baby Blue Elephant

Entry Title: The Real Legends
Brand: Cadbury 5 Star
Client: Mondelez India Foods
Entrant Company: Ogilvy India
Description: While most brands ask the audience to 'do' things, 5 Star chocolate has been taking a bold counter-culture stance with its tagline "Eat 5 Star. Do nothing." Through all our communication, we have been building a strong and compelling case for why it's sometimes best to simply do nothing.

Taking that philosophy further, we decided to take an unconventional approach to the IPL T20 tournament. While other brands got cricketers to endorse their products, we decided to boldly go where no brand has gone before. We honoured the ‘real’ legend of cricket by making him the face of our campaign throughout the tournament.
Company Credits: Ogilvy India
Company Credits: Wavemaker
Company Credits: Mediamonks
Individual Credits: Chief Creative Officer - Sukesh Nayak, Harshad Rajadhyaksha, Kainaz Karmakar
Individual Credits: Executive Creative Director - Karunasagar Sridharan
Individual Credits: Creative Team - Nishigandh Dhende, Jugal Joseph
Individual Credits: President and Head of Office, Mumbai and Kolkata - Hirol Gandhi
Individual Credits: Senior Vice President - Beenu Kurup
Individual Credits: Client Services Director - Priya Thakkar
Individual Credits: Deputy Chief Strategy Officer - Ganapathy Balagopalan
Individual Credits: Executive Vice President – Planning - Russell John
Individual Credits: Mondelez Managing Director – Vietnam - Anil Vishwanathan
Individual Credits: Mondelez Brand Team - Pratik Shetty, Gayatri Patkar
Individual Credits: Media Team (Mondelez India) - Anjali Krishnan, Yash Desai
Individual Credits: Chief Client Officer, Wavemaker India - Shekhar Banerjee
Individual Credits: Media Team (Wavemaker India) - Naina Shewakramani, Harsh Desireddy, Nikhita Arora, Priyanka Joshi, Chintan Thakker, Rupesh Shah, Aniket Ghanwatkar
Individual Credits: Director - Rajaram Rajendran
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