Kyoorius Creative Awards
Experience & Activation
Brand-Owned Experience & IPs
KYOORIUS CREATIVE AWARDS - Experience & Activation (Brand-Owned Experience & IPs)
JPG
MP4
1m:52s
Locked Coke
Brand: Coca-Cola
Client: Coca-Cola India Pvt Ltd
Entrant: Ogilvy India
Baby Blue Elephant
| Entry Title: | Locked Coke |
|---|---|
| Brand: | Coca-Cola |
| Client: | Coca-Cola India Pvt Ltd |
| Entrant Company: | Ogilvy India |
| Description: | Brief: Coca-cola sales tend to dip in the winter months, which includes India's biggest festival. Our objective was to increase the relevance of the product during this time and make it an integral part of Diwali celebrations. Idea: Diwali is all about coming together. But over the last few years, people have gotten comfortable with wishing each other virtually instead of meeting up. To bring back the magic, we launched Locked Coke - a Coke bottle that anyone can send their loved ones as a gift. The catch? The bottle will only open when you meet face-to-face! The Bluetooth-enabled bottlecap will unlock when it’s close to the sender’s phone, which means the only way you can enjoy the Coke is by making the effort to meet. Through this simple promise of meeting up, Coca-cola inspired millions to come together, and make Diwali feel like Diwali again. |
| Company Credits: | Ogilvy India |
| Individual Credits: | Sukesh Nayak, Chief Creative Officer |
| Individual Credits: | Kainaz Karmakar, Chief Creative Officer |
| Individual Credits: | Harshad Rajadhyaksha, Chief Creative Officer |
| Individual Credits: | Karunasagar Sridharan, Executive Creative Director |
| Individual Credits: | Karunasagar Sridharan, Copywriter |
| Individual Credits: | Pranav Bhide, Group Creative Director |
| Individual Credits: | Pranav Bhide, Art Director |
| Individual Credits: | Nishigandh Dhende, Art Director |
| Individual Credits: | Jugal Joseph, Copywriter |
| Individual Credits: | Vaibhav Paradkar, Art Director |
| Individual Credits: | Akshaya Deshpande, Art Director |
| Individual Credits: | Rajneesh Bolia, Technology Lead |
| Individual Credits: | Dishant Malik, Account Management |
| Individual Credits: | Chief Client Officer, Hephzibah Pathak |
| Individual Credits: | Nikhil Mohan, Executive Vice President |
| Individual Credits: | Shrenika Ajeet, Account Management |
| Individual Credits: | Kiron Pallipurath, Account Management |
| Individual Credits: | Neville Katrak, Account Management |
| Individual Credits: | Chief Strategy Officer, Prem Narayan |
| Individual Credits: | Bhakti Malik, Strategic Planning |
