KYOORIUS CREATIVE AWARDS - Creative Use Of Media (Use Of Experiential > Use Of Interaction)

Locked Coke - Coca-Cola India Pvt Ltd - Coca-Cola JPG
Locked Coke - Coca-Cola India Pvt Ltd - Coca-Cola MP4 1m:52s

Locked Coke
Brand: Coca-Cola
Client: Coca-Cola India Pvt Ltd
Entrant: Ogilvy India

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Locked Coke - Coca-Cola - Coca-Cola India Pvt Ltd

Baby Blue Elephant

Entry Title: Locked Coke
Brand: Coca-Cola
Client: Coca-Cola India Pvt Ltd
Entrant Company: Ogilvy India
Description: Brief: Coca-cola sales tend to dip in the winter months, which includes India's biggest festival. Our objective was to increase the relevance of the product during this time and make it an integral part of Diwali celebrations.

Idea: Diwali is all about coming together. But over the last few years, people have gotten comfortable with wishing each other virtually instead of meeting up. To bring back the magic, we launched Locked Coke - a Coke bottle that anyone can send their loved ones as a gift. The catch? The bottle will only open when you meet face-to-face! The Bluetooth-enabled bottlecap will unlock when it’s close to the sender’s phone, which means the only way you can enjoy the Coke is by making the effort to meet. Through this simple promise of meeting up, Coca-cola inspired millions to come together, and make Diwali feel like Diwali again.
Company Credits: Ogilvy India
Individual Credits: Sukesh Nayak, Chief Creative Officer
Individual Credits: Kainaz Karmakar, Chief Creative Officer
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer
Individual Credits: Karunasagar Sridharan, Executive Creative Director
Individual Credits: Karunasagar Sridharan, Copywriter
Individual Credits: Pranav Bhide, Group Creative Director
Individual Credits: Pranav Bhide, Art Director
Individual Credits: Nishigandh Dhende, Art Director
Individual Credits: Jugal Joseph, Copywriter
Individual Credits: Vaibhav Paradkar, Art Director
Individual Credits: Akshaya Deshpande, Art Director
Individual Credits: Rajneesh Bolia, Technology Lead
Individual Credits: Dishant Malik, Account Management
Individual Credits: Chief Client Officer, Hephzibah Pathak
Individual Credits: Nikhil Mohan, Executive Vice President
Individual Credits: Shrenika Ajeet, Account Management
Individual Credits: Kiron Pallipurath, Account Management
Individual Credits: Neville Katrak, Account Management
Individual Credits: Chief Strategy Officer, Prem Narayan
Individual Credits: Bhakti Malik, Strategic Planning
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