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Entry Title:
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5 Stars Everywhere |
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Brand:
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Cadbury 5 Star |
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Client:
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Mondelez India Foods |
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Entrant Company:
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Ogilvy India |
| Description: |
Every year, during the festive season, chocolate brands spend a fortune on flooding mobile apps with banner ads. Staying true to their tagline “Eat 5 Star. Do Nothing”, Cadbury 5 Star decided to beat their competition during the festive season, without making a single banner ad. All they did was change their logo to a minimalistic graphic of five stars, drawing inspiration from a symbol that has been a part of their logo for decades. The catch? It was specifically designed to mimic the five white-and-gray unfilled stars found in the ‘ratings page' of every app. So now, every time you use any app on the planet, you're bound to see the new 5 Star logo, even though they never paid for it. It's a $0 banner ad campaign that will be seen literally everywhere, and for years to come, because once you see the logo, you can't unsee it. |
| Company Credits: |
Ogilvy India |
| Company Credits: |
Wavemaker |
| Individual Credits: |
Chief Creative Officer - Sukesh Nayak, Harshad Rajadhyaksha, Kainaz Karmakar |
| Individual Credits: |
Executive Creative Director - Karunasagar Sridharan |
| Individual Credits: |
Creative Team - Nishigandh Dhende, Jugal Joseph, Arushi Bajaria, Himanshu Sonparote |
| Individual Credits: |
President and Head of Office, Mumbai and Kolkata - Hirol Gandhi |
| Individual Credits: |
Account Management - Maninder Bali, Beenu Kurup, Priya Thakkar, Vini Gada, Patrick Britto |
| Individual Credits: |
Deputy Chief Strategy Officer - Ganapathy Balagopalan |
| Individual Credits: |
Planning Team - Russell John, Shiksha Singh |
| Individual Credits: |
Chief Marketing Officer, Mondelez India - Nitin Saini |
| Individual Credits: |
Mondelez Brand Team - Sidharth Singh, Thomas Oommen, Shikha Agarwal |
| Individual Credits: |
Media Team (Mondelez India) - Anjali Krishnan, Yash Desai |
| Individual Credits: |
Chief Client Officer, Wavemaker India - Shekhar Banerjee |
| Individual Credits: |
Media Team (Wavemaker India) - Naina Shewakramani, Harsh Desireddy, Satish Rajamani, Nikhita Arora, Priyanka Joshi, Chintan Thakker, Aastha Gupta |
| Individual Credits: |
Director - Nitin Menon |
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