KYOORIUS CREATIVE AWARDS - Creative Use Of Media (Use Of Digital Media > Use Of Social Platforms)

5 Stars Everywhere - Mondelez India Foods - Cadbury 5 Star JPG
5 Stars Everywhere - Mondelez India Foods - Cadbury 5 Star MP4 2m:00s

5 Stars Everywhere
Brand: Cadbury 5 Star
Client: Mondelez India Foods
Entrant: Ogilvy India

5 Stars Everywhere - Cadbury 5 Star - Mondelez India Foods

Baby Blue Elephant

Entry Title: 5 Stars Everywhere
Brand: Cadbury 5 Star
Client: Mondelez India Foods
Entrant Company: Ogilvy India
Description: Every year, during the festive season, chocolate brands spend a fortune on flooding mobile apps with banner ads. Staying true to their tagline “Eat 5 Star. Do Nothing”, Cadbury 5 Star decided to beat their competition during the festive season, without making a single banner ad. All they did was change their logo to a minimalistic graphic of five stars, drawing inspiration from a symbol that has been a part of their logo for decades. The catch? It was specifically designed to mimic the five white-and-gray unfilled stars found in the ‘ratings page' of every app. So now, every time you use any app on the planet, you're bound to see the new 5 Star logo, even though they never paid for it. It's a $0 banner ad campaign that will be seen literally everywhere, and for years to come, because once you see the logo, you can't unsee it.
Company Credits: Ogilvy India
Company Credits: Wavemaker
Individual Credits: Chief Creative Officer - Sukesh Nayak, Harshad Rajadhyaksha, Kainaz Karmakar
Individual Credits: Executive Creative Director - Karunasagar Sridharan
Individual Credits: Creative Team - Nishigandh Dhende, Jugal Joseph, Arushi Bajaria, Himanshu Sonparote
Individual Credits: President and Head of Office, Mumbai and Kolkata - Hirol Gandhi
Individual Credits: Account Management - Maninder Bali, Beenu Kurup, Priya Thakkar, Vini Gada, Patrick Britto
Individual Credits: Deputy Chief Strategy Officer - Ganapathy Balagopalan
Individual Credits: Planning Team - Russell John, Shiksha Singh
Individual Credits: Chief Marketing Officer, Mondelez India - Nitin Saini
Individual Credits: Mondelez Brand Team - Sidharth Singh, Thomas Oommen, Shikha Agarwal
Individual Credits: Media Team (Mondelez India) - Anjali Krishnan, Yash Desai
Individual Credits: Chief Client Officer, Wavemaker India - Shekhar Banerjee
Individual Credits: Media Team (Wavemaker India) - Naina Shewakramani, Harsh Desireddy, Satish Rajamani, Nikhita Arora, Priyanka Joshi, Chintan Thakker, Aastha Gupta
Individual Credits: Director - Nitin Menon
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