Kyoorius Creative Awards
Creative Use Of Media
Use Of Traditional Media > Use Of PR
KYOORIUS CREATIVE AWARDS - Creative Use Of Media (Use Of Traditional Media > Use Of PR)
JPG
MP4
2m:00s
5 Stars Everywhere
Brand: Cadbury 5 Star
Client: Mondelez India Foods
Entrant: Ogilvy India
Baby Blue Elephant
Entry Title: | 5 Stars Everywhere |
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Brand: | Cadbury 5 Star |
Client: | Mondelez India Foods |
Entrant Company: | Ogilvy India |
Description: | Every year, during the festive season, chocolate brands spend a fortune on flooding mobile apps with banner ads. Staying true to their tagline “Eat 5 Star. Do Nothing”, Cadbury 5 Star decided to beat their competition during the festive season, without making a single banner ad. All they did was change their logo to a minimalistic graphic of five stars, drawing inspiration from a symbol that has been a part of their logo for decades. The catch? It was specifically designed to mimic the five white-and-gray unfilled stars found in the ‘ratings page' of every app. So now, every time you use any app on the planet, you're bound to see the new 5 Star logo, even though they never paid for it. It's a $0 banner ad campaign that will be seen literally everywhere, and for years to come, because once you see the logo, you can't unsee it. |
Company Credits: | Ogilvy India |
Company Credits: | Wavemaker |
Individual Credits: | Chief Creative Officer - Sukesh Nayak, Harshad Rajadhyaksha, Kainaz Karmakar |
Individual Credits: | Executive Creative Director - Karunasagar Sridharan |
Individual Credits: | Creative Team - Nishigandh Dhende, Jugal Joseph, Arushi Bajaria, Himanshu Sonparote |
Individual Credits: | President and Head of Office, Mumbai and Kolkata - Hirol Gandhi |
Individual Credits: | Account Management - Maninder Bali, Beenu Kurup, Priya Thakkar, Vini Gada, Patrick Britto |
Individual Credits: | Deputy Chief Strategy Officer - Ganapathy Balagopalan |
Individual Credits: | Planning Team - Russell John, Shiksha Singh |
Individual Credits: | Chief Marketing Officer, Mondelez India - Nitin Saini |
Individual Credits: | Mondelez Brand Team - Sidharth Singh, Thomas Oommen, Shikha Agarwal |
Individual Credits: | Media Team (Mondelez India) - Anjali Krishnan, Yash Desai |
Individual Credits: | Chief Client Officer, Wavemaker India - Shekhar Banerjee |
Individual Credits: | Media Team (Wavemaker India) - Naina Shewakramani, Harsh Desireddy, Satish Rajamani, Nikhita Arora, Priyanka Joshi, Chintan Thakker, Aastha Gupta |
Individual Credits: | Director - Nitin Menon |