Kyoorius Creative Awards
Film
Online Films > Campaign
KYOORIUS CREATIVE AWARDS - Film (Online Films > Campaign)
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MP4
45s
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MP4
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MP4
30s
MP4
30s
Har Haath Toofan
Brand: Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant: Ogilvy India
Baby Blue Elephant
Entry Title: | Har Haath Toofan |
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Brand: | Thums Up |
Client: | Coca-Cola India Pvt Ltd |
Entrant Company: | Ogilvy India |
Title: | Har Haath Toofan Film-45 sec |
Title: | Har Haath Toofan Film-Avni |
Title: | Har Haath Toofan Film-Nikhat |
Title: | Har Haath Toofan Film-Space Mission |
Title: | Har Haath Toofan Film-World Cup |
Description: | On the 15th of August 1947, India was freed and thrown into chaos. We needed to build the nation from the ground up. We didn’t have wealth, resources, or basic institutions. All we had were our bare hands. So, Thums Up, a brand by the Coca Cola company decided to honour the hands that built the nation. In 2022, for the first time in history, we changed our iconic logo, from one hand to many. Honouring all the hands that built the nation and launching #HarHaathToofan, a campaign that retold India’s history in the most thunderous way. We created multiple stories that ran across platforms like TV, print, digital, mobile and OOH. These unique animated films captured the grit, determination and unputdownable spirit of the Indians who changed the course of history. Through the duration of the campaign, the films garnered 13,50,000 views. The microsite had 47,18,689 visits and generated 64,82,058 traffic. But the biggest achievement was that we honoured the hands that built the nation. |
Company Credits: | Ogilvy India |
Individual Credits: | Kainaz Karmakar - Chief Creative Officer, India |
Individual Credits: | Sukesh Nayak - Chief Creative Officer, India |
Individual Credits: | Harshad Rajadyaksha - Chief Creative Officer, India |
Individual Credits: | Ritu Sharda - Chief Creative Officer |
Individual Credits: | Shailender Mahajan - Executive Creative Director |
Individual Credits: | Kingshuk Dey - Group Creative Director |
Individual Credits: | Priyanka Walia - Vice President |
Individual Credits: | Priya Azad - Management Supervisor |
Individual Credits: | Kritika Vasan - Account Directo |
Individual Credits: | Ritik Ranjan - Senior Account Executive |
Individual Credits: | Rishi Pande - Creative Director |
Individual Credits: | Shivi Bhatt - Creative Controller |
Individual Credits: | Vishal Yadav - Associate Creative Director |
Individual Credits: | Srikanta Behera - Creative Director |
Individual Credits: | Rohitash Srivastava - Head of Strategic Planning |
Individual Credits: | Pritish Mukherjee - Senior Planning Director |
Individual Credits: | Abhisek Patnaik - Planning Director |
Individual Credits: | Studio EEKSAURUS - Production House |