KYOORIUS CREATIVE AWARDS - Film (Online Films > 01 to 15 Seconds)

The ‘Land Kara De’ Guy - Mondelez India Foods - Cadbury Perk JPG
The ‘Land Kara De’ Guy - Mondelez India Foods - Cadbury Perk MP4 15s

The ‘Land Kara De’ Guy
Brand: Cadbury Perk
Client: Mondelez India Foods
Entrant: Ogilvy India

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The ‘Land Kara De’ Guy - Cadbury Perk - Mondelez India Foods

Baby Blue Elephant

Entry Title: The ‘Land Kara De’ Guy
Brand: Cadbury Perk
Client: Mondelez India Foods
Entrant Company: Ogilvy India
Description: Brief: To promote Cadbury Perk’s tagline ‘Perk khao, light ho jao’ (Grab a Perk to lighten up).
Idea: A few years ago a video of a person paragliding for the first time went massively viral. It featured a person with a paralyzing fear of heights trying to fight his fear by going paragliding. He ends up panicking, abusing and cursing throughout the video. The video got billions of views, inspired countless memes and turned the man into an internet sensation who everyone recognizes. So we decided to recreate the same video, with the same clothes and the same person, but with a little twist - Alia Bhatt mysteriously gatecrashes his video, offers a Perk, and asks him to relax. People were surprised to see the same familiar face back on screen, and the film instantly went viral - it was featured on 100+ news sites, and shared extensively on all social media platforms.
English Translation:
VO: It’s foggy all around
What was I thinking…
Bro, I don’t want to go on a long ride
I’ll give you 500 rupees extra, please land this thing

Eat Perk. Lighten up.
Company Credits: Ogilvy India
Company Credits: Wavemaker India
Company Credits: Bang Bang Films
Company Credits: Mondelez India Foods Pvt. Ltd.
Individual Credits: Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha - Chief Creative Officers, Ogilvy India
Individual Credits: Hirol Gandhi - President and Head of Office, Mumbai and Kolkata, Ogilvy India
Individual Credits: Karunasagar Sridharan - Executive Creative Director, Ogilvy India
Individual Credits: Jugal Joseph - Copywriter, Ogilvy India
Individual Credits: Prakash Nair, Beenu Kurup, Ankur Gupta, Khyati Wali - Account Management, Ogilvy India
Individual Credits: Ganapathy Balagopalan - Deputy Strategy Officer, Ogilvy India
Individual Credits: Samhita Chaudhuri, Dhara Pujara, Kanupriya Mahajan - Account Planning, Ogilvy India
Individual Credits: Anil Viswanathan - Managing Director, Vietnam, Mondelez India Foods Pvt. Ltd.
Individual Credits: Monosij Bandyopadhyay, Vinay Pingle, Sagar Malik - Mondelez India Foods Pvt. Ltd.
Individual Credits: Anjali Krishnan, Yash Desai - Media Team, Mondelez India Foods Pvt. Ltd.
Individual Credits: Shekhar Banerjee - Chief Client Officer, Wavemaker India
Individual Credits: Naina Shewakramani, Harsh Desireddy, Nikhita Arora, Pratik Dawda, Neomi Desai, Smit Trivedi, Apeksha Dhuri - Wavemaker India
Individual Credits: Ryan Mendonca - Director, Bang Bang Films
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