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Hand Ambassador Campaign - ITC - ITC Savlon Swasth India Mission JPG
Hand Ambassador Campaign - ITC - ITC Savlon Swasth India Mission MP4 40s
Hand Ambassador Campaign - ITC - ITC Savlon Swasth India Mission MP4 15s
Hand Ambassador Campaign - ITC - ITC Savlon Swasth India Mission MP4 15s
Hand Ambassador Campaign - ITC - ITC Savlon Swasth India Mission MP4 15s
Hand Ambassador Campaign - ITC - ITC Savlon Swasth India Mission MP4 15s

Hand Ambassador Campaign
Brand: ITC Savlon Swasth India Mission
Client: ITC
Entrant: Ogilvy India

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Hand Ambassador Campaign - ITC Savlon Swasth India Mission - ITC

Baby Blue Elephant

Entry Title: Hand Ambassador Campaign
Brand: ITC Savlon Swasth India Mission
Client: ITC
Entrant Company: Ogilvy India
Description: Hundreds of deadly diseases can easily be prevented by handwashing. But no one in India seems to listen! We wanted a powerful idea to get through to over a billion Indians and remind them to wash their hands regularly.

So, we came up with something quirky and unique. We roped in the world’s biggest sporting legend, India’s God of Cricket – Sachin Tendulkar. But decided to never really show him. We featured only his hand, as the world’s first ‘Hand Ambassador’! To give handwash reminders to the entire country. We took such a big celebrity and showed literally just his hand! Risky, right?

But the risk paid off. The campaign aired in the peak TV hours during India-Australia Tournament and the IPL. Reminding people in an inimitable way, to wash their hands. Soon, the Hand Ambassador was everywhere – before you sat down to eat, or after using the loo, on your travels or right after you ordered your food. Catching you red-handed and giving you his iconic Handwash Reminders.

Before we knew it, thousands of Indians had joined the movement and were pledging to become Hand Ambassadors themselves, making these reminders a great success.
English Translation: 01. HAND AMBASSADOR LAUNCH:

Hi I’m Sachin Tendulkar’s hand
Your ‘hand ambassador’
(chuckles) You must be wondering, ‘where’s Sachin?’
He’s not here. The thing is, I’m more important than Sachin… I’m his ‘hand’
Hands are the ones who do everything.
All the work,
all the fun,
all the eating,
all the drinking,
all the washing and cleaning,
hitting boundaries and sixers…
And they can even get you clean bowled… I mean, make you sick.
If you don’t keep them clean!
That’s why, starting today,
I’m going to take matters in my own hands
and chase you, so you never forget to wash your hands.
Well then, let’s shake hands on this!

VO: Sachin Tendulkar’s hand is your Hand Ambassador!
Savlon Swasth India Mission


02. PUBLIC TOILET:

Did this?
But didn’t use hand wash?
Germs will get you out!!!

VO: Handwash reminder by your Hand Ambassador – Sachin Tendulkar’s Hand


03. SCHOOL:

Kid: Give me the cake….
Hide it…hide it…

SACHIN:
How many times should I remind you buddy?
Wash your hands and then have your party!

VO: Handwash reminder by your Hand Ambassador – Sachin Tendulkar’s Hand


04. FOOD DELIVERY

Wash your hands first, my dear,
Then dig into your favourites, without fear.

VO: Handwash reminder by your Hand Ambassador – Sachin Tendulkar’s Hand


05. GULLY CRICKET:

Kid: take it take it take it

SACHIN:
Caught you!
Want to keep hitting sixes, yo?
Then go home and use handwash, bro!

VO: Handwash reminder by your Hand Ambassador – Sachin Tendulkar’s Hand
Company Credits: Ogilvy India
Company Credits: Vanilla Films
Individual Credits: Kainaz Karmakar, Chief Creative Officer, Ogilvy India
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy India
Individual Credits: Sukesh Nayak, Chief Creative Officer, Ogilvy India
Individual Credits: Nasarullah Husami, Executive Creative Director
Individual Credits: Rishi Chanana, Sr. Creative Director
Individual Credits: Viji Vishwanathan Arora, Creative Director
Individual Credits: Ahel Maswood, Creative Controller
Individual Credits: Prasad Masekar, Art Director
Individual Credits: V.R. Rajesh, Group President, India
Individual Credits: Roshni Mohan, Sr. Vice President
Individual Credits: Rohit Shetty, Vice President
Individual Credits: Ganapathy Balagopalan, Dep. Head, Strategic Planning, India
Individual Credits: Nirav Parekh, Executive Vice President, Planning
Individual Credits: Ramana Charan, Planner
Individual Credits: Bhavi Gala, Group Account Manager
Individual Credits: Diksha Patni, Account Executive
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