KYOORIUS CREATIVE AWARDS - Digital Design & Craft (Form > Digital Art Direction, Illustration or Photography - Campaign)

Har Haath Toofan - Coca-Cola India Pvt Ltd - Thums Up JPG
Har Haath Toofan - Coca-Cola India Pvt Ltd - Thums Up MP4 30s
Har Haath Toofan - Coca-Cola India Pvt Ltd - Thums Up MP4 30s
Har Haath Toofan - Coca-Cola India Pvt Ltd - Thums Up MP4 30s
Har Haath Toofan - Coca-Cola India Pvt Ltd - Thums Up MP4 30s
Har Haath Toofan - Coca-Cola India Pvt Ltd - Thums Up MP4 30s

Har Haath Toofan
Brand: Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant: Ogilvy India

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Har Haath Toofan - Thums Up - Coca-Cola India Pvt Ltd

Baby Blue Elephant

Entry Title: Har Haath Toofan
Brand: Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant Company: Ogilvy India
Title: Har Haath Toofan Film-30 sec
Title: Har Haath Toofan Film-Avni
Title: Har Haath Toofan Film-Nikhat
Title: Har Haath Toofan Film-Space Mission
Title: Har Haath Toofan Film-World Cup
Description: On the 15th of August 1947, India was freed and thrown into chaos. We needed to build the nation from the ground up. We didn’t have wealth, resources, or basic institutions. All we had were our bare hands. So, Thums Up, a brand by the Coca Cola company decided to honour the hands that built the nation. In 2022, for the first time in history, we changed our iconic logo, from one hand to many. Honouring all the hands that built the nation and launching #HarHaathToofan, a campaign that retold India’s history in the most thunderous way. We created multiple stories that ran across platforms like TV, print, digital, mobile and OOH. These unique animated films captured the grit, determination and unputdownable spirit of the Indians who changed the course of history. Through the duration of the campaign, the films garnered 13,50,000 views. The microsite had 47,18,689 visits and generated 64,82,058 traffic. But the biggest achievement was that we honoured the hands that built the nation.
Company Credits: Ogilvy India
Individual Credits: Kainaz Karmakar - Chief Creative Officer, India
Individual Credits: Sukesh Nayak - Chief Creative Officer, India
Individual Credits: Harshad Rajadyaksha - Chief Creative Officer, India
Individual Credits: Ritu Sharda - Chief Creative Officer
Individual Credits: Shailender Mahajan - Executive Creative Director
Individual Credits: Kingshuk Dey - Group Creative Director
Individual Credits: Priyanka Walia - Vice President
Individual Credits: Priya Azad - Management Supervisor
Individual Credits: Kritika Vasan - Account Directo
Individual Credits: Ritik Ranjan - Senior Account Executive
Individual Credits: Rishi Pande - Creative Director
Individual Credits: Shivi Bhatt - Creative Controller
Individual Credits: Vishal Yadav - Associate Creative Director
Individual Credits: Srikanta Behera - Creative Director
Individual Credits: Rohitash Srivastava - Head of Strategic Planning
Individual Credits: Pritish Mukherjee - Senior Planning Director
Individual Credits: Abhisek Patnaik - Planning Director
Individual Credits: Studio EEKSAURUS - Production House
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