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Forced Packs - Mondelez India Foods - Cadbury Bournvita JPG
Forced Packs - Mondelez India Foods - Cadbury Bournvita MP4 2m:06s

Forced Packs
Brand: Cadbury Bournvita
Client: Mondelez India Foods
Entrant: Ogilvy India

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Forced Packs - Cadbury Bournvita - Mondelez India Foods

Baby Blue Elephant

Entry Title: Forced Packs
Brand: Cadbury Bournvita
Client: Mondelez India Foods
Entrant Company: Ogilvy India
Description: YOU DO NOT FORCE A SQUARE PEG IN A ROUND HOLE

Even in 2022, 82% of Indian parents are deciding what careers their kids should choose, forcing them to be a doctor, an engineer, etc. Often overlooking their natural interest and resulting in a potential lost forever.

To highlight how shocking this practice is, Cadbury Bournvita that has always believed in progressive parenting, did something shocking and innovative. It transformed the iconic Bournvita Jar that generations have grown up on, into something it wasn't meant to be.
Bournvita 'Forced Packs': A toilet cleaner, A Glass Cleaner, a glass cleaner, a soap box, an egg carton, a Tissue box, Cooking Oil, a Ketchup bottle, a Face cream. These Forced Packs contained Bournvita inside but  became what they weren't meant to be.
 
On India's National Children's Day in 2022 - we unleashed 'The Bournvita Forced Packs' in select StarBazaar stores as well as online on our website. Each pack had a message nudging parents 'These Bournvita Packs were forced to be something they're not meant to be. Like millions of kids who are forced against their natural potential'. Thus acting as a daily reminder for parents against forcing kids.
Company Credits: Ogilvy India
Company Credits: Mondelez India
Company Credits: Wavemaker India
Company Credits: Vanilla Films
Company Credits: Qench Studioz
Individual Credits: Kainaz Karmakar, Chief Creative Officer, Ogilvy India
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy India
Individual Credits: Sukesh Nayak, Chief Creative Officer, Ogilvy India
Individual Credits: Akshay Seth, Executive Creative Director, Ogilvy India
Individual Credits: Akshay Seth, Creative Director, Ogilvy India
Individual Credits: Akshay Seth, Copywriter, Ogilvy India
Individual Credits: Chinmay Raut, Group Creative Director, Ogilvy India
Individual Credits: Chinmay Raut, Creative Director, Ogilvy India
Individual Credits: Chinmay Raut, Art Director, Ogilvy India
Individual Credits: Yash Narvekar, Junior Visualiser, Ogilvy India
Individual Credits: Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy West and East
Individual Credits: Russell John, Executive Vice President Planning, Ogilvy India
Individual Credits: Shiksha Singh, Planning Director, Ogilvy India
Individual Credits: Hirol Gandhi, President and Head of Office - Mumbai and Kolkata, Ogilvy India
Individual Credits: Prakash Nair, President and Head of Office - Gurgaon, Ogilvy India
Individual Credits: Maninder Bali, Associate President, Ogilvy India
Individual Credits: Mayuri Shukla, Senior Vice President, Account Management, Ogilvy India
Individual Credits: Nikita Agarwal, Client Services Director, Ogilvy India
Individual Credits: Apoorva Gupta, Account Supervisor, Ogilvy India
Individual Credits: Anil Viswanathan, Managing Director, Vietnam, Mondelez
Individual Credits: Nitin Saini, Chief Marketing Officer, Mondelez India; Vikasdeep Katyal, Director Marketing, GCBM, Mondelez India; Payal Sainani, Category Manager, Milk Food Drinks, Mondelez India; Ashwin Chandran, Senior Brand Manager, Equity, Mondelez India; Eeshaan Bajpai, Brand Manager, Mondelez India; Sagar Malik, Brand Manager, Mondelez India; Anjali Krishnan, Consumer Experience Lead – India & Bangladesh, Mondelez India; Joywin Fernandes, Consumer Experience Manager, Mondelez India; Shekhar Banerjee, Chief Client Officer, and Office Head, Wavemaker India; Naina Shewakramani, General Manager, Wavemaker India; Harsh Desireddy, Client Partner, Wavemaker India; Rachana Mhetre, Client Leader, Wavemaker India; Rohan Shrivardhankar, Group Head, Wavemaker India; Chintan Thakker, Director of Innovation - IMC, Wavemaker India; Apeksha Dhuri, Delivery Leader, Wavemaker India; Shivani Kamal, Business Manager, Wavemaker India; Dhara Shah, Senior Investment Director, Wavemaker India; Tanya Chakraborty, Group Head - Ecommerce, Wavema
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