KYOORIUS CREATIVE AWARDS - Film (TV & Cinema > More Than 60 Seconds)

Boy Who Failed - Mondelez India Foods - Cadbury Bournvita JPG
Boy Who Failed - Mondelez India Foods - Cadbury Bournvita MP4 2m:16s

Boy Who Failed
Brand: Cadbury Bournvita
Client: Mondelez India Foods
Entrant: Ogilvy India

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Boy Who Failed - Cadbury Bournvita - Mondelez India Foods

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Entry Title: Boy Who Failed
Brand: Cadbury Bournvita
Client: Mondelez India Foods
Entrant Company: Ogilvy India
Description: Nutrition is more important than ever before, given the competitive environment children live in.
For over a decade now, Bournvita has always been the voice of the progressive mother delivering life lessons in the context of Prepare to Win.
In our journey of studying young children, we realized that there exists the paradox of extreme ‘pressure to succeed’ and absolute ‘inability to deal with failure’. We focus so much on winning, that we never stop to ask WHAT IF THEY FAIL?
As a brand that has always spoken about Tayyari Jeet Ki (Prepare to Win), we made ‘Haar’ (Failure) the mainstay of our narrative- ‘A boy who Failed’: A story about a mother’s lesson to her child that ‘Failure helps you Fall Forward’. When the stigma around failure is removed, failing actually helps the child learn and provides the strength to take a step forward towards their goal. Thus, adding another dimension to the child’s preparation to win.
Company Credits: Ogilvy India
Company Credits: Mondelez India
Company Credits: Good Morning Films
Company Credits: Wavemaker India
Individual Credits: Kainaz Karmakar, Chief Creative Officer, Ogilvy India
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy India
Individual Credits: Sukesh Nayak, Chief Creative Officer, Ogilvy India
Individual Credits: Akshay Seth, Executive Creative Director, Ogilvy India
Individual Credits: Akshay Seth, Copywriter, Ogilvy India
Individual Credits: Chinmay Raut, Group Creative Director, Ogilvy India
Individual Credits: Yash Narvekar, Junior Visualiser, Ogilvy India
Individual Credits: Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy West and East
Individual Credits: Russell John, Executive Vice President Planning, Ogilvy India
Individual Credits: Shiksha Singh, Planning Director, Ogilvy India
Individual Credits: Hirol Gandhi, President and Head of Office - Mumbai and Kolkata, Ogilvy India
Individual Credits: Prakash Nair, President and Head of Office - Gurgaon, Ogilvy India
Individual Credits: Maninder Bali, Associate President, Ogilvy India
Individual Credits: Mayuri Shukla, Senior Vice President, Account Management, Ogilvy India
Individual Credits: Nikita Agarwal, Client Services Director, Ogilvy India
Individual Credits: Apoorva Gupta, Account Supervisor, Ogilvy India
Individual Credits: Anil Viswanathan, Managing Director, Vietnam, Mondelez
Individual Credits: Nitin Saini, Chief Marketing Officer, Mondelez India
Individual Credits: Vikasdeep Katyal, Director Marketing, GCBM, Mondelez India
Individual Credits: Payal Sainani, Category Manager, Milk Food Drinks, Mondelez India
Individual Credits: Ashwin Chandran, Senior Brand Manager, Equity, Mondelez India; Eeshaan Bajpai, Brand Manager, Mondelez India; Sagar Malik, Brand Manager, Mondelez India; Anjali Krishnan, Consumer Experience Lead – India & Bangladesh, Mondelez India; Joywin Fernandes, Consumer experience manager, Mondelez India; Shekhar Banerjee, Chief Client Officer, and Office Head, Wavemaker India; Naina Shewakramani, General Manager, Wavemaker India; Harsh Desireddy, Client Partner, Wavemaker India; Rachana Mhetre, Client Leader, Wavemaker India; Rohan Shrivardhankar, Group Head, Wavemaker India; Chintan Thakker, Director of Innovation - IMC, Wavemaker India; Apeksha Dhuri, Delivery Leader, Wavemaker India; Shivani Kamal, Business Manager, Wavemaker India; Dhara Shah, Senior Investment Director, Wavemaker India; Tanya Chakraborty, Group Head - Ecommerce, Wavemaker India
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