KYOORIUS CREATIVE AWARDS - Film Craft (Formats & Layouts - Campaign)

Feel Good With Fiama - ITC - Fiama JPEG
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Feel Good With Fiama - ITC - Fiama MP4 31s
Feel Good With Fiama - ITC - Fiama MP4 34s
Feel Good With Fiama - ITC - Fiama MP4 31s
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Feel Good With Fiama
Brand: Fiama
Client: ITC
Entrant: Hungry Films LLP & Brand David

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Feel Good With Fiama - Fiama - ITC

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Entry Title: Feel Good With Fiama
Brand: Fiama
Client: ITC
Entrant Company: Hungry Films LLP & Brand David
Title: Meme CID Daya
Description: ITC Fiama’s Feel Good with Fiama campaign aims to reach digital savvy GenZ and Millennials, through the existing meme culture and motivate them to have constructive conversations on their state of mental well-being. Memes have continued to be a constant in the fast-paced dynamic lifestyle of young adults and have often served as a powerful way to cope with stress.

The brand has repurposed iconic memes into meme videos showcasing real life situations providing a strong message on the importance of opening up, to share their feelings.
Company Credits: Hungry Films
Company Credits: Ogilvy India
Individual Credits: Vijay Sawant
Individual Credits: Dharam Valia
Individual Credits: Ravi Khandelwal
Individual Credits: Taroonish Wankadia
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