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Cadbury Fuse Bhaari Hai - Mondelez India Foods - Cadbury Fuse JPG
Cadbury Fuse Bhaari Hai - Mondelez India Foods - Cadbury Fuse MP4 13s

Cadbury Fuse Bhaari Hai
Brand: Cadbury Fuse
Client: Mondelez India Foods
Entrant: Ogilvy India

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Cadbury Fuse Bhaari Hai - Cadbury Fuse - Mondelez India Foods

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Entry Title: Cadbury Fuse Bhaari Hai
Brand: Cadbury Fuse
Client: Mondelez India Foods
Entrant Company: Ogilvy India
Description: Cadbury Fuse aimed to present itself as the most wholesome and delicious snack that can quell ‘bhaari bhookh’. To achieve this, we created a campaign with the heavyweight champion – The Great Khaali to highlight the product’s “Bhaari-ness”.
From satiating a student’s bhaari bhookh with his bhaari hands, in the much-appreciated commercial, Khali went on to deliver Fuse to millions of social-media-hungry fans through a quirky block transition reel on Instagram.
Several people joined in on the fun. This video instantly became a hit among netizens, with the video garnering over 3 million impressions, and 115k likes.
We successfully established Fuse as a bhaari snack by hijacking the Insta reel trend and ensuring its users don’t miss such bhaari content.


English Translation: Instagram Reel:
Super: Bhaari hai! (It's Heavy)

Company Credits: Ogilvy India
Company Credits: Wavemaker India
Company Credits: Mothership Productions
Individual Credits: CCO’s Ogilvy India – Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak
Individual Credits: Executive Creative Director - Ramakrishnan Hariharan
Individual Credits: Creative Team - Nishant Jethi, Rucha Sawant, Yash Ambre, Tanya Agrawal
Individual Credits: President & Head of Office, Ogilvy Mumbai and Kolkata – Hirol Gandhi
Individual Credits: President & Head of Office Ogilvy Gurugram - Prakash Nair
Individual Credits: Account Management - Beenu Kurup, Shruti Paranjpe, Meher Nathani
Individual Credits: Deputy Chief Strategy Officer, Ogilvy India - Ganapathy Balagopalan
Individual Credits: Account Planning - Samhita Chaudhuri, Dhara Pujara, Kanupriya Mahajan
Individual Credits: MD, Mondelez Vietnam - Anil Viswanathan
Individual Credits: Brand Team (Mondelez India) –Pratik Shetty, Gayatri Patkar, Anirul Jindal
Individual Credits: Media Team (Mondelez India) – Anjali Krishnan, Yash Desai
Individual Credits: Chief Client Officer, Wavemaker India - Shekhar Banerjee
Individual Credits: Media Team (Wavemaker India) – Naina Shewakramani, Harshavardhan Desireddy, Nikhita Arora, Chintan Thakker, Rupesh Shah, Diganta Dey, Apeksha Dhuri
Individual Credits: Film Director - Kashif Memon, Mothership Productions
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