KYOORIUS CREATIVE AWARDS - Film (Innovation In Film Advertising)

The Censored Ad - Bajaj Auto - Bajaj Pulsar JPG
The Censored Ad - Bajaj Auto - Bajaj Pulsar MP4 1m:52s

The Censored Ad
Brand: Bajaj Pulsar
Client: Bajaj Auto
Entrant: Ogilvy India

Share:
The Censored Ad - Bajaj Pulsar - Bajaj Auto

Blue Elephant

Entry Title: The Censored Ad
Brand: Bajaj Pulsar
Client: Bajaj Auto
Entrant Company: Ogilvy India
Description: THE CENSORED AD
The most thrilling Motorcycle ad ever! That never ran on TV.
Bajaj Pulsar Motorcycle Ads often get pulled off from National TV sparking a war of words between two sets of people. One who love the high-risk stunts featured in them and the others who are totally against them.
To launch its latest motorcycle, Bajaj Pulsar created an ad within an ad. The censored ad that aired on National TV featured a stationary motorcycle along with a QR code. Viewers were given a choice: Scan the QR code to watch the uncensored All-New Pulsar ad in thrilling action on their mobile or continue watching the censored version on TV.
The QR code was also seen in public spaces, public transport, youth centric spaces from colleges notice boards to cafes and so on. Essentially branding the most mundane and boring places as opportunities to become the most thrilling moments of the day.
In just a week, positive conversations erupted on social media about the most thrilling Pulsar Ad ever. Even media picked up stories about this unique experience of watching an ad within an ad. Enquiries for the Pulsar sky-rocketed, also leading to a significant increase in sales.
Company Credits: Ogilvy India
Company Credits: Bajaj Pvt Ltd., Pune
Company Credits: Good Morning Films
Individual Credits: Sukesh Nayak, Chief Creative Officer, India
Individual Credits: Kainaz Karmakar, Chief Creative Officer, India
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer, India
Individual Credits: Hemal Jhaveri, Group Creative Director
Individual Credits: Khurram Haque, Group Creative Director
Individual Credits: Vivek Jadhav, Senior Creative Director
Individual Credits: Pooja Ambulkar, Creative Director
Individual Credits: Sunil Sharma, Creative Director
Individual Credits: Prasad Gurav, Associate Creative Director
Individual Credits: Kenneth Keymer, Creative Controller
Individual Credits: Harsh Bhatt, Associate President
Individual Credits: Aman Sheikh, Senior Vice President
Individual Credits: Robin Abraham, Client Services Director
Individual Credits: Narendra Tiwari, Management Supervisor
Individual Credits: Faraz Khan, Account Director
Individual Credits: Ganapathy Balagopalan, Deputy Chief Strategy Officer
Individual Credits: Kshitij Rajoria, Senior Vice President, Planning
Individual Credits: Aakash Singh, Senior Planning Director
AwardsEngine Logo