Kyoorius Creative Awards
Experience & Activation
Brand-Owned Experience & IPs
KYOORIUS CREATIVE AWARDS - Experience & Activation (Brand-Owned Experience & IPs)
JPG
MP4
2m:04s
Con’FUSE’ing Controllers
Brand: Cadbury Fuse
Client: Mondelez India Foods
Entrant: Ogilvy India
Baby Blue Elephant
| Entry Title: | Con’FUSE’ing Controllers |
|---|---|
| Brand: | Cadbury Fuse |
| Client: | Mondelez India Foods |
| Entrant Company: | Ogilvy India |
| Description: | Gamers are a large passionate community (100MM below 25 years who play daily) in India. Brands have often been extremely transactional in their approach with them which means that they disappear in the clutter. Cadbury Fuse wanted to build meaningful relevance to this audience, so Fuse is top of mind when they think of gaming. Fuse looked at a genuine problem gamers face. Their parents often interrupt kids’ game play, for they feel gaming is a waste of time and their kids can do something more useful instead. Like reading books. So for the greater good of gamers, Fuse invented a quirky tech gaming innovation - ConFuseing Controllers. These ConFuseing Controllers are gaming controllers designed and disguised to look like books of great wisdom. On the outside they look like books of intellect but on the inside, are hidden gaming controls, a discreet mobile holding section, Bluetooth, and many more things. Thus making it seem to parents that their kids are reading, who no longer interrupt them and gamers enjoy hours of uninterrupted playtime. These limited-edition controllers were available on www.confuseingcontroller.in where gamers had to play the fuse game to be a lucky winner. |
| Company Credits: | Ogilvy India |
| Company Credits: | Wavemaker India |
| Company Credits: | ADSMN Pvt Ltd |
| Company Credits: | Inbox Creations |
| Company Credits: | Qench Studios |
| Individual Credits: | CCO’s Ogilvy India – Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak |
| Individual Credits: | Creative Team – Akshay Seth, Chinmay Raut, Yash Narvekar |
| Individual Credits: | President & Head of Office, Ogilvy Mumbai and Kolkata – Hirol Gandhi |
| Individual Credits: | Account Management – Maninder Bali, Beenu Kurup, Shruti Paranjpe, Ahana Banerjee |
| Individual Credits: | Deputy Chief Strategy Officer, Ogilvy India – Ganapathy Balagopalan |
| Individual Credits: | Account Planning – Samhita Chaudhuri, Kanupriya Mahajan |
| Individual Credits: | Creative Tech & Innovation team - Rajneesh Bolia, Dishant Malik, Vaishali Mange |
| Individual Credits: | Managing Director, Mondelez Vietnam – Anil Viswanathan |
| Individual Credits: | Brand Team (Mondelez India) – Sidharth Singh, Thomas Oommen, Anirul Jindal, Shikha Agarwal |
| Individual Credits: | Media Team (Mondelez India) – Anjali Krishnan, Yash Desai |
| Individual Credits: | Chief Client Officer, Wavemaker India - Shekhar Banerjee |
| Individual Credits: | Media Team (Wavemaker India) – Naina Shewakramani, Harshavardhan Desireddy, Satish Rajamani, Nikhita Arora, Chintan Thakker, Rupesh Shah, Diganta Dey, Navneet Kabra, Prathik Shetty |
| Individual Credits: | Technology Partners – ADSMN Pvt Ltd, Inbox Creations |
| Individual Credits: | Film Director – Siddharth Agnihotri |
| Individual Credits: | Avadhut Hembade - Photographer, Qench Studios |
