KYOORIUS CREATIVE AWARDS - Film (TV & Cinema > 01 to 30 Seconds)

Terrace - Perfetti Van Melle India - Center Fruit JPG
Terrace - Perfetti Van Melle India - Center Fruit MP4 30s

Terrace
Brand: Center Fruit
Client: Perfetti Van Melle India
Entrant: Ogilvy India

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Terrace - Center Fruit - Perfetti Van Melle India

Blue Elephant

Entry Title: Terrace
Brand: Center Fruit
Client: Perfetti Van Melle India
Entrant Company: Ogilvy India
Description: Boredom is dangerous. And it can strike at any time! Center Fruit’s purpose is to make sure there’s never a dull moment in life. So, we came up with the craziest prescription to beat boredom – the Center Fruit Tennis Ball gum.

It became an opportunity for youngsters everywhere to turn boring occasions into crazy moments of fun! Inventing a game that had never been played before – ‘air tennis’! We served up a sensational set of ‘air tennis’ played solely with the gum in the mouth. Intense rallies, nervy points and finally a victory! Boredom duly defeated. We demonstrated how the Center Fruit Tennis Ball Gum is the ultimate boredom beater that can make your mood go from yawn-yawn to ‘ting tong!’
English Translation:
An utterly boring day

Yawning away, the players reach for their pockets and suddenly find a

Center Fruit Tennis Ball Chewing Gum

And the game begins!

Wow!

Top-notch, incredible, stupendous!

Center Fruit’s new Tennis Ball Shaped Chewing Gum

Makes your Mood go Ting Tong!
Company Credits: Ogilvy India
Company Credits: Jamic FIlms
Individual Credits: Kainaz Karmakar, Chief Creative Officer, Ogilvy India
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy India
Individual Credits: Sukesh Nayak, Chief Creative Officer, Ogilvy India
Individual Credits: Anurag Agnihotri, Managing Partner (Creative), West
Individual Credits: Nasarullah Husami, Executive Creative Director
Individual Credits: Nishant Jethi, Group Creative Director
Individual Credits: Viji Vishwanathan Arora, Creative Director
Individual Credits: Jaidev SIngh, Creative Controller
Individual Credits: Amita Zunjarrao, Art Director
Individual Credits: Varsha Raina, Sr. Vice President
Individual Credits: Prem Narayan, Chief Strategy Officer, Brand Planning, India
Individual Credits: Vandana Nath, Sr. Vice President
Individual Credits: Sudheesh Gopalakrishnan, Account Director
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