KYOORIUS CREATIVE AWARDS - Digital Design & Craft (Design > UX)

Banglar Pujo Shilpo Pujo | An Experiential Ode to Bengal’s Art - Tata Tea Consumer Products Ltd - Tata Tea Gold JPG
Banglar Pujo Shilpo Pujo | An Experiential Ode to Bengal’s Art - Tata Tea Consumer Products Ltd - Tata Tea Gold MP4 1m:54s

Banglar Pujo Shilpo Pujo | An Experiential Ode to Bengal’s Art
Brand: Tata Tea Gold
Client: Tata Tea Consumer Products Ltd
Entrant: Media.Monks India

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Banglar Pujo Shilpo Pujo | An Experiential Ode to Bengal’s Art - Tata Tea Gold - Tata Tea Consumer Products Ltd

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Entry Title: Banglar Pujo Shilpo Pujo | An Experiential Ode to Bengal’s Art
Brand: Tata Tea Gold
Client: Tata Tea Consumer Products Ltd
Entrant Company: Media.Monks India
Description: How do you uphold Bengal’s hyperlocal traditions, art & culture in the most authentic way for a tech-led user experience? By building an interactive user journey designed to highlight Bengal’s 5 iconic artforms, the artists & their creations. One that appealed to every Bengali when it came to their beloved Durga Pujo.

The experience thus constituted an immersive tour of the artistic pandal in just 5 clicks and scroll, where the different artforms were exhibited as would be in a gallery. Each figurine/ painting could be interacted with, leading users to a story based vertical scroll journey revealing details of the artform and its artist coupled with ambient music and audio cues. Creatively, the aim was to recreate the authentic sensory feel of visiting a Durga Puja pandal. Further, the artforms were brought to life by AR integration allowing visitors to view them in their environment.

Each exhibit journey was seamlessly merged in the end to reveal the limited edition Tata Tea Gold tea packs showcasing the same artform. The QR code scan feature was utilised to push people to explore this fully mobile first experience focussing on seamless navigation and usability.
Individual Credits: Chief Content Officer: Azaz Haque
Individual Credits: Chief Creative Officer (Tech): John Paite
Individual Credits: Chief Operating Officer: Kiran Ramamurthy
Individual Credits: Vice President: Kamala Gowri
Individual Credits: Account Director: Malavika C
Individual Credits: Creative Director (Content): Soven Mandal
Individual Credits: Creative Director (Art): Aman Rawat
Individual Credits: Creative Lead (Content): Sayani Ray
Individual Credits: Creative Leads (Art) Anchal Nagpal & Ishan Bhardwaj
Individual Credits: Lead UX Designer: Jagruti Jaykar
Individual Credits: Creative Monk: Lalson Ngaihte
Individual Credits: Senior Designer: Rika Guite
Individual Credits: Photogrammetry: Stewart Khiangte
Individual Credits: Animation Designer: K. Lalrinmawia
Individual Credits: Lead 3D UE Generalist: Mamaspace
Individual Credits: Senior 3D artist: Taranveer Singh
Individual Credits: Senior 3D Modeller: Bharat Kumar
Individual Credits: 3D Modeller: Shivam Pathak
Individual Credits: Executive Producer: Vasudha Sinha
Individual Credits: Post Producer: Riddhi Iyer
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