KYOORIUS CREATIVE AWARDS - Film Craft (Direction)

Terrace - Perfetti Van Melle India - Center Fruit JPG
Terrace - Perfetti Van Melle India - Center Fruit MP4 32s

Terrace
Brand: Center Fruit
Client: Perfetti Van Melle India
Entrant: Jamic Films

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Terrace - Center Fruit - Perfetti Van Melle India

Baby Blue Elephant

Entry Title: Terrace
Brand: Center Fruit
Client: Perfetti Van Melle India
Entrant Company: Jamic Films
Description: Boredom is dangerous. And it can strike at any time! Center Fruit’s purpose is to make sure there’s never a dull moment in life. So, we came up with the craziest prescription to beat boredom – the Center Fruit Tennis Ball gum.

It became an opportunity for youngsters everywhere to turn boring occasions into crazy moments of fun! Inventing a game that had never been played before – ‘air tennis’! We served up a sensational set of ‘air tennis’ played solely with the gum in the mouth. Intense rallies, nervy points and finally a victory! Boredom duly defeated. We demonstrated how the Center Fruit Tennis Ball Gum is the ultimate boredom beater that can make your mood go from yawn-yawn to ‘ting tong!’
English Translation: Translation done
Company Credits: PERFETTI VAN MELLE INDIA
Company Credits: JAMIC FILMS
Company Credits: OGILVY AND MATHER
Individual Credits: Nikhil Rao - Director
Individual Credits: Akshay Uchil - Executive Producer
Individual Credits: Mekala Krishnaswamy - Executive Producer
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