KYOORIUS CREATIVE AWARDS - Technology (Innovative Use Of Technology)

Bothard - Viacom18 Media Pvt Ltd - MTV India JPEG
Bothard - Viacom18 Media Pvt Ltd - MTV India MP4 2m:14s

Bothard
Brand: MTV India
Client: Viacom18 Media Pvt Ltd
Entrant: MTV India

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Bothard - MTV India - Viacom18 Media Pvt Ltd

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Entry Title: Bothard
Brand: MTV India
Client: Viacom18 Media Pvt Ltd
Entrant Company: MTV India
Description: In a country dominated by film music, MTV Hustle was a first-of-its-kind rap reality show focused on unearthing hidden talent and making rap popular. But the challenge was to get the young masses to sample the show and the genre.

We realised that the youth wouldn’t care until they found their stake in the game. So we created the first ever AI-based rapper, “BotHard”, who could rap to any word or phrase it received as a prompt on Instagram, WhatsApp or Google Assistant.
Company Credits: DDB Mudra Group
Company Credits: Team KRDS Software Development Private Limited
Individual Credits: Team DDB Mudra Group
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