KYOORIUS CREATIVE AWARDS - Digital Design & Craft (Form > Writing For Digital & Social Media)

We are Equal - Hardcastle Restaurants Pvt Ltd - McDonald's India JPG
We are Equal - Hardcastle Restaurants Pvt Ltd - McDonald's India MP4 1m:20s

We are Equal
Brand: McDonald's India
Client: Hardcastle Restaurants Pvt Ltd
Entrant: Hardcastle Restaurants Pvt Ltd

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We are Equal - McDonald's India - Hardcastle Restaurants Pvt Ltd

Baby Blue Elephant

Entry Title: We are Equal
Brand: McDonald's India
Client: Hardcastle Restaurants Pvt Ltd
Entrant Company: Hardcastle Restaurants Pvt Ltd
Description: Imagine biting into your favourite burger. We bet you pictured yourself holding it with two hands. For the millions who live with limited upper arm mobility, the simple act of eating a burger is not the most inclusive one. In 2020, we partnered with McDonald's to create a specially designed case that makes it easy for you to hold your burger with one hand. Because we believe that the simple joys of life should stay simple for all.

Now in its 3rd year, the EatQual journey continues and moves the conversation from equality to normalization. The film is a story of a girl who lives with upper arm mobility and her world is no different from ours. To navigate through her life effortlessly, she has her own little hacks to help her in everyday moments.

Empowering and inclusive, the film champions our belief that we are all equal.
Company Credits: DDB Mudra Group
Individual Credits: Team DDB Mudra Group
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