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Entry Title:
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Silence Is The Luxury That You Deserve |
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Brand:
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AIS Windows |
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Client:
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Asahi India Glass (AIS) |
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Entrant Company:
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Vanilla Films |
| Description: |
We see 2 perspectives here – one from inside the apartment and the other where the action is happening,i.e., outside. The ad’s narrative forces the interior-perspective (absolute silence) on the participants outside. We see the participants acting as if they are being cognizant of the person inside the apartment and ensuring that she isn’t being bothered by the noise of the entire event i.e., robbery occurring outside her house. The participants are holding a finger on their lips to emphasize this. Once the premise is established, the narrative opens up myriad opportunities to further push the absurd humor of how the bullet is fired and how it hits the robber ahead. Eventually, the film ends with the interior shot of the window establishing absolute silence inside. |
| Company Credits: |
Vanilla Films |
| Company Credits: |
Enormous Brands |
| Company Credits: |
Asahi India Glass |
| Company Credits: |
Istanbul Line Films |
| Individual Credits: |
Director, Vanilla Films- Harshik Suraiya |
| Individual Credits: |
Associate Director, Vanilla Films- Chintan Pandav |
| Individual Credits: |
Producer, Vanilla Films- Vinit Bhatt |
| Individual Credits: |
Associate Producer, Vanilla Films- Shivangi Rathi |
| Individual Credits: |
Managing Partner, Enormous Brands- Ashish Khazanchi |
| Individual Credits: |
Creative Director, Enormous Brands- Abhijeet Patil |
| Individual Credits: |
Art Director, Enormous Brands- Abhijeet Patil |
| Individual Credits: |
Art Director, Enormous Brands- Aniket Prabalkar |
| Individual Credits: |
Assistant Vice President, Enormous Brands- Sandeep Patwardhan |
| Individual Credits: |
Senior Account Director, Enormous Brands- Siddhi Kale |
| Individual Credits: |
Group Account Manager, Enormous Brands- Nicole D'souza |
| Individual Credits: |
Chief Operating Officer- Consumer Glass and CMO, Asahi India Glass Ltd (AIS)- Vikram Khanna |
| Individual Credits: |
Marketing Manager - AIS Windows- Shikha Attrey |
| Individual Credits: |
Manager - Corporate Marketing, AIS Windows- Mihir Mehta |
| Individual Credits: |
Assistant Manager - Corporate Marketing, AIS Windows- Anuja Pawar |
| Individual Credits: |
DOP, Istanbul Line Films- Özgür Eken |
| Individual Credits: |
Line Producer, Istanbul Line Films- Anum Ahmed |
| Individual Credits: |
Line Producer, Istanbul Line Films- Sadık Ekinci
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JPG
MP4
58s
