Kyoorius Creative Awards
Film Craft
Writing & Scripts - Campaign
KYOORIUS CREATIVE AWARDS - Film Craft (Writing & Scripts - Campaign)
JPG
MP4
59s
MP4
30s
MP4
1m:00s
CRED Bounty
Brand: CRED
Client: CRED
Entrant: Earlyman Film Pvt Ltd
Baby Blue Elephant
Entry Title: | CRED Bounty |
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Brand: | CRED |
Client: | CRED |
Entrant Company: | Earlyman Film Pvt Ltd |
Title: | CRED BOUNTY ANTAKSHARI |
Title: | CRED BOUNTY KARISHMAJI |
Title: | CRED BOUNTY SHAAN & SONU NIGAM |
Description: | Just three years into advertising, Cred has already become a household name. Cred has re-imagined advertising for a contemporary audience familiar with the offbeat humour of the internet. People now wait for the next Cred ads, instead of skipping or changing a channel. Cred is targeted at individuals from stable or high income groups, born in 80s and 90s. This IPL, Cred decided to speak to their base in the language that they love- Nostalgia. The ads are meant to look like retro commercials from decades ago when India watched ads on box TVs on Doordarshan and other early channels. We mimicked their look, grains, and more importantly their acting. We got the actual stars from that bygone era for authenticity. The ‘Karishmaji’ is a riff on the famous Nirma ad with Dipika Chikalia. ‘Antakshari’ is made with the sensibilities of the cultural giant that was Antakshari. Singers Sonu and Shaan re-emerged as young energetic singers with a pop hit straight out of 90s Channel V and MTV. It was a tribute to a more innocent time, when the culture of Indian entertainment was changing. And what better tribute to pop culture than creating pop culture. |
Company Credits: | Earlyman Film Pvt Ltd |
Individual Credits: | Director - Ayappa |
Individual Credits: | Executive Producer - Anand Menon |
Individual Credits: | Producer - Milin Shah |
Individual Credits: | Cinematographer - Kavin Jagtiani |
Individual Credits: | Production Designer - Manisha Khandelwal |
Individual Credits: | Editor - Dipraj Jadhav & Manan Bhatt |
Individual Credits: | Creative Team - Tanmay Bhat, Devaiah Bopanna, Puneet Chadha & Deep Joshi |
Individual Credits: | Choreographer: Jasmin Oza |
Individual Credits: | Music - Karan Malhotra |
Individual Credits: | Sound Engineer - Allwin Rego |
Individual Credits: | Grade - Siddharth Meer (Bridge Post House) |
Individual Credits: | CGI - Mihir Lele |
Individual Credits: | Post Supervisor - Vikram Solanki |
Individual Credits: | Costumes - Tanya Sharma |