KYOORIUS CREATIVE AWARDS - Film Craft (Direction - Campaign)

CRED Bounty - CRED - CRED JPG
CRED Bounty - CRED - CRED MP4 59s
CRED Bounty - CRED - CRED MP4 30s
CRED Bounty - CRED - CRED MP4 1m:00s

CRED Bounty
Brand: CRED
Client: CRED
Entrant: Earlyman Film Pvt Ltd

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CRED Bounty - CRED - CRED

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Entry Title: CRED Bounty
Brand: CRED
Client: CRED
Entrant Company: Earlyman Film Pvt Ltd
Title: CRED BOUNTY ANTAKSHARI
Title: CRED BOUNTY KARISHMAJI
Title: CRED BOUNTY SHAAN & SONU NIGAM
Description: Just three years into advertising, Cred has already become a household name. Cred has re-imagined advertising for a contemporary audience familiar with the offbeat humour of the internet. People now wait for the next Cred ads, instead of skipping or changing a channel.

Cred is targeted at individuals from stable or high income groups, born in 80s and 90s. This IPL, Cred decided to speak to their base in the language that they love- Nostalgia.
The ads are meant to look like retro commercials from decades ago when India watched ads on box TVs on Doordarshan and other early channels. We mimicked their look, grains, and more importantly their acting. We got the actual stars from that bygone era for authenticity. The ‘Karishmaji’ is a riff on the famous Nirma ad with Dipika Chikalia. ‘Antakshari’ is made with the sensibilities of the cultural giant that was Antakshari. Singers Sonu and Shaan re-emerged as young energetic singers with a pop hit straight out of 90s Channel V and MTV.

It was a tribute to a more innocent time, when the culture of Indian entertainment was changing. And what better tribute to pop culture than creating pop culture.
Company Credits: Earlyman Film Pvt Ltd
Individual Credits: Director - Ayappa
Individual Credits: Executive Producer - Anand Menon
Individual Credits: Producer - Milin Shah
Individual Credits: Cinematographer - Kavin Jagtiani
Individual Credits: Production Designer - Manisha Khandelwal
Individual Credits: Editor - Dipraj Jadhav & Manan Bhatt
Individual Credits: Creative Team - Tanmay Bhat, Devaiah Bopanna, Puneet Chadha & Deep Joshi
Individual Credits: Choreographer: Jasmin Oza
Individual Credits: Music - Karan Malhotra
Individual Credits: Sound Engineer - Allwin Rego
Individual Credits: Grade - Siddharth Meer (Bridge Post House)
Individual Credits: CGI - Mihir Lele
Individual Credits: Post Supervisor - Vikram Solanki
Individual Credits: Costumes - Tanya Sharma
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