KYOORIUS CREATIVE AWARDS - Branded Content & Entertainment (Digital Media + Native Content - Campaign)

#TestedLikeSamsonite Influencer Campaign - Samsonite India - Samsonite India JPG
#TestedLikeSamsonite Influencer Campaign - Samsonite India - Samsonite India MP4 1m:05s
#TestedLikeSamsonite Influencer Campaign - Samsonite India - Samsonite India MP4 1m:19s
#TestedLikeSamsonite Influencer Campaign - Samsonite India - Samsonite India MP4 1m:19s
#TestedLikeSamsonite Influencer Campaign - Samsonite India - Samsonite India MP4 53s
#TestedLikeSamsonite Influencer Campaign - Samsonite India - Samsonite India MP4 1m:05s

#TestedLikeSamsonite Influencer Campaign
Brand: Samsonite India
Client: Samsonite India
Entrant: Enormous

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#TestedLikeSamsonite Influencer Campaign - Samsonite India - Samsonite India

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Entry Title: #TestedLikeSamsonite Influencer Campaign
Brand: Samsonite India
Client: Samsonite India
Entrant Company: Enormous
Title: #TestedLikeSamsonite case study
Title: Impact & Overload test with Rukmini Vijayakumar
Title: Tumble test with Nikhil Chinapa
Title: Impact test with Sivamani
Title: Jerk&lift, impact & overload test with Mary Kom
Description: The property #TestedLikeSamsonite was coined to draw a direct parallel between the rigours tests the bags go through with the struggles of human lives. The bags before reaching out to the audience are tested under extreme six parameters like impact, jerk & lift, tumble, overload, mileage and humidity. The same is with the struggle’s humans face in their lives and conquers all that life throws at them. Hence, we tested the bags in most authentic ways like freezing it, dropping it from the height more than that of Eiffel tower, replacing it as a gym instrument, making it the center of art as well.
Company Credits: Enormous
Company Credits: Samsonite
Individual Credits: ashish khazanchi
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