The Superwoman - Titan Company - Tanishq JPG
The Superwoman - Titan Company - Tanishq MP4 2m:10s

The Superwoman
Brand: Tanishq
Client: Titan Company
Entrant: Superfly films Pvt Ltd

The Superwoman - Tanishq - Titan Company

Baby Blue Elephant

Entry Title: The Superwoman
Brand: Tanishq
Client: Titan Company
Entrant Company: Superfly films Pvt Ltd
Description: The narrative of the multi-tasking, over-achieving Superwoman has been around for a while now, but until now no one had questioned it. The challenge was to reinforce the Superwoman trope through the first half of the film, and then to flip it 180 degrees in the latter part to bring out the human angle that never gets talked about. The first half of the film, is about the women the world views; how it sees them acing every task they do like it’s a piece of cake. The voiceover, becomes the voice of the society. The latter half of the film, we flip the perspective, the voiceover changed to that of the women; a side of that no one ever sees or notices, the side of her that she keeps to herself from her private moments.The idea was to question the burden of expectations on the modern woman instead of eulogising the almost inhuman demands made on her The key was to pace the film accordingly, where we go from high-achieving, picture-perfect multi-tasking to one of literal physical, mental, emotional exhaustion from having to live up to the label that has imposed on her.
English Translation: Meet her. She’s a superwoman…

Yes Rajith- the client meeting is at 3 o’clock. Have you uploaded the data? Okay bye!

She manages the office and also runs the household.
She neither forgets her presentation nor her relative’s birthday presents.

It’s her 52nd birthday!
No no, not the 24 pack- the 12 pack.

She manages to fit 30 hours of work in just one day, everyday!

Everyone does it!

She puts everyone’s needs before her own- always.


She never stops, she never tires.
She just does … everything!
And shines while doing it.
I mean, she’s like a….

Come on, give me a break!

But why?

Can I breathe for a second?

But… you’re a superwoman.

I’m also human.

(Madam, we’ve reached.)

I tire too. I stop too.

Tanu, you came back?

I lose too.
I’m human.
Company Credits: Director: Kopal Naithani
Company Credits: Producer: Tarun Bali
Company Credits: DOP: Rajesh Nare
Company Credits: Chief Assistant Director: Dimple Soni
Company Credits: 2nd Assistant Director: Anushri Kulkarni
Individual Credits: Line Producer: Alpesh Zaveri
Individual Credits: Assistant Producer: Sneha Bhairi
Individual Credits: Production Manager: Fardeen Shaikh
Individual Credits: Production Design: Khyatee Kanchan
Individual Credits: Casting Director: Akash
Individual Credits: Costume Stylist: Malvika Bajaj
Individual Credits: Hair and Make up: Karan
Individual Credits: Post Supervisor: Mithun Bangera
Individual Credits: Offline Editor: Nikhil Sen
Individual Credits: Online Artist: Raj R Chaudhari
Individual Credits: Online Studio: Prime Focus Pvt. Ltd.
Individual Credits: Sound Studio: Orbis the Studio
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