KYOORIUS CREATIVE AWARDS - Experience & Activation (Launch / Re-Launch)

Stinkin' Rich - The Fragrance Of Fake Cash - Amazon Seller Services Pvt Ltd - Amazon Prime | Farzi JPG
Stinkin' Rich - The Fragrance Of Fake Cash - Amazon Seller Services Pvt Ltd - Amazon Prime | Farzi MP4 1m:57s

Stinkin' Rich - The Fragrance Of Fake Cash
Brand: Amazon Prime | Farzi
Client: Amazon Seller Services Pvt Ltd
Entrant: Manja

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Stinkin' Rich - The Fragrance Of Fake Cash - Amazon Prime | Farzi - Amazon Seller Services Pvt Ltd

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Entry Title: Stinkin' Rich - The Fragrance Of Fake Cash
Brand: Amazon Prime | Farzi
Client: Amazon Seller Services Pvt Ltd
Entrant Company: Manja
Description: Prime Video was about to launch one of 2023’s biggest shows - Farzi. A show about two counterfeiters printing their own fake cash. But building hype in the crowded OTT space is easier said than done, with hundreds of shows releasing every year. In a sea of promos, trailers, music videos and behind the scenes footage, how could the promotions for Farzi stand out, while still bringing the show alive for our audience? Simple. Instead of making promos, we made a perfume. One that smells like freshly minted cash. This specially created, one-of-a-kind perfume was bottled, packaged and delivered to top influencers, perfume reviewers, super fans and of course, Bollywood’s biggest names. Shahid Kapoor, Varun Dhawan, Raj & DK and Samantha Ruth Prabhu just to name a few. With each spray, we gave these influential noses a whiff of Farzi’s world. And as they shared the Stinkin Rich experience on their handles, millions of fans got hyped for the show. The result was historic. Because Farzi went on to become the biggest opening for a new, local original show on Prime Video in India. Smells like success, doesn’t it?
English Translation: Farzi is a Hindi word that means counterfeit or fake.
Company Credits: Manja Brandworks
Company Credits: Amazon Seller Services Private Limited
Company Credits: Another Idea
Individual Credits: CCO- Prajato Guha Thakurta
Individual Credits: CEO- Arvind Krishnan
Individual Credits: ECD- Suyash Barve
Individual Credits: CD- Satyajeet More
Individual Credits: Account Director- Sayali Kolge
Individual Credits: Sr. Art Director- Vishakha Sawant
Individual Credits: Director - Jayant Hadke
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