Kyoorius Creative Awards
Film Craft

Love Is In The Little Things
Brand: BlueStone Jewellery
Client: BlueStone Jewellery & Lifestyle Pvt Ltd
Entrant: Manja

Baby Blue Elephant

Entry Title:	Love Is In The Little Things
Brand:	BlueStone Jewellery
Client:	BlueStone Jewellery & Lifestyle Pvt Ltd
Entrant Company:	Manja
Description:	Bluestone had created an entirely new category, watch jewellery. Beautifully designed trinkets and elegant charms that you can add to your smart watches to make them feel more personal. Our task was to launch this all-new category and to build brand love via this category launch. To do this, we took heart in an old adage, that love isn’t about the grand gestures. It’s about the little things. So, we built our campaign around small acts of love. To bring it to life, we set our launch film in the unlikeliest of places for a jewellery brand, a marathon. And let the story of a small act of love unfold. We made the simple action of holding hands our key visual and took it across our media touch points. And even made our campaign contextual, by targeting our customer base the day after Valentine’s Day, to remind them that the big days come and go. But the little things are forever. The campaign has resulted in a 1045% rise in sales volumes, 58% growth in brand awareness, 56% growth in monthly active users and 58% rise in branded search volume.
Company Credits:	Manja
Company Credits:	BlueStone Jewellery & Lifestyle Pvt. Ltd.
Individual Credits:	CCO- Prajato Guha Thakurta
Individual Credits:	CEO- Arvind Krishnan
Individual Credits:	ECD- Suyash Barve
Individual Credits:	CD- Satyajeet More
Individual Credits:	Account Director- Sayali Kolge
Individual Credits:	Sr. Art Director- Vishakha Sawant