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Kaise Ka Cancer - Tata Trust - Tata Trusts JPG
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Kaise Ka Cancer
Brand: Tata Trusts
Client: Tata Trust
Entrant: Cutawayy Films Pvt Ltd

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Kaise Ka Cancer - Tata Trusts - Tata Trust

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Entry Title: Kaise Ka Cancer
Brand: Tata Trusts
Client: Tata Trust
Entrant Company: Cutawayy Films Pvt Ltd
Title: Kaise Ka Cancer
Title: Kaise ka Cancer - Its not just the patient
Title: Kaise Ka Cancer: Early Detection Saves Lives
Title: Kaise Ka Cancer: Early Detection Saves Lives
Description: The campaign thought of 'Kaise Ka Cancer' was based on extensive research. We realised that there is a bigger disease than Cancer, which it triggers at its very onset. It's the condition of the unknown. The patient is faced with too many unsettling questions with no answers in sight. These questions consume the patient more than the disease itself. The 1st step to win against cancer is to have answers to these questions.
The films capture insights based on learnings from an in-depth consumer study conducted in various parts of the country to help trace a patient’s journey from ‘disease discovery’ to ‘disease recovery’ 
English Translation: SCRIPT 1:
  
Cancer….cancer rarely strikes alone.
It brings along one question. How?
How did it happen?
Now that it has, how will I manage?
 
Now if I have to go to a big city for treatment, 
How will I make ends meet here? 
 
Kids’ education…My job…How?
 
The expense of boarding in a city, the cost of treatment, How?
How will I manage?
 
And this question - ‘how’, invariably consumes us far more than the disease itself.
 
How do we overcome this? Just how?
 
FVO : With Cancer hospitals built through support from Tata Trusts, that are now closer to you than you’d imagine. 

Here you will receive, world-class cancer screening, testing and treatment with the help of modern techniques and technology at an affordable cost. Along with the compassionate care  of qualified and experienced doctors.
 
So let’s come together to put the question of "how" to rest. Let’s defeat cancer!
 
Tata Trusts for a cancer free India
 
Winning over cancer, is possible.


SCRIPT 2:
 
Good morning! Meenu, Wake up
 
I need to give myself a new ray of hope everyday….but how?
 
We’ll fight this…
 
I have to hide my fear from her scared eyes…but how?
 
Meenu! It’s ok
 
To take care of her, I should take care of myself first…but how?
 
That Everything is going to be fine….is something I need to explain to myself first….but how?
  
Happy Birthday!
 
I‘ve got to put a brave face in front of her all the time…
 
But how?
 
FVO : With the help of care provided by cancer hospitals supported by Tata Trusts,
where experienced doctors, compassionate nurses and patient navigators understand the mental agony of a caregiver.
That’s not all, with the help of state-of-the-art technology and equipment, you will get world-class cancer screening,
testing and treatment, all at an affordable cost, that too closer you.
 
So let’s come together to put the question of "how" to rest. Let’s defeat cancer!
 
 
Tata Trusts for a cancer free India

Winning over cancer is possible.

Film 3

Yes, there is a slight difficulty in swallowing the food…but it’ll be fine soon. 

I work all day, a bit of swelling and lumps are quite possible. 

White discharge was a bit much, right?
There was also a slight smell

It’s an old mouth ulcer…it will heal on it’s own, sooner or later.

I checked online…everything these days is attributed to cancer.

How can it be cancer?

I’ve never even had tobacco till date.
I’m sure it happens to other women too. Right? 

No one in my family has ever had cancer!

FVO : Don’t keep second guessing.. 
Get all the information on symptoms related to cancer and get tested.
Go to your nearest health centre or contact any of the cancer hospitals supported by Tata Trusts
 
So let’s come together to put the question of "how" to rest. Let’s defeat cancer.

 Let’s get tested!.
 
Tata Trusts for a cancer free India

Winning over cancer is possible.
Company Credits: CUTAWAYY FILMS PVT LTD
Company Credits: Rediffusion Brand Solutions Private Limited
Individual Credits: Monica G Gambhir / Director
Individual Credits: Gaurrav Dhar / Producer
Individual Credits: O.R. Radhakrishnan / Creative
Individual Credits: Pranjal Choudhary / Creative
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