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Entry Title:
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The Beauty Report Card #StopTheBeautyTest |
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Brand:
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Dove |
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Client:
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Hindustan Unilever |
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Entrant Company:
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Ogilvy India |
| Description: |
In this campaign 5 school going girls partner Dove to show us, the toughest test Indian girls face in their school years, is the beauty test. Every school girl should be concerned only about her school grades but her family is busy preparing a report card for her marriage. We worked with real experiences of school going girls to create the poem that strings the narrative together. It talks about how each part of their body is scrutinized for perfection, leaving them feeling incomplete. The film ends with the girls urging society and their families to see them for what they are - children. |
| Company Credits: |
Hindustan Unilever |
| Company Credits: |
Chrome Pictures |
| Company Credits: |
Ogilvy India |
| Individual Credits: |
Sukesh Nayak - Chief Creative Officer |
| Individual Credits: |
Harshad Rajadhyaksha - Chief Creative Officer, Copywriter |
| Individual Credits: |
Kainaz Karmakar - Chief Creative Officer, Copywriter |
| Individual Credits: |
Zenobia Pithawalla - Senior Executive Creative Director, Copywriter |
| Individual Credits: |
Mihir Chanchani - Executive Creative Director, Copywriter |
| Individual Credits: |
Vishal Rajpurkar - Senior Creative Director |
| Individual Credits: |
Hephzibah Pathak - Vice Chairperson & Chief Client Officer |
| Individual Credits: |
Prem Narayan - Chief Strategy Officer |
| Individual Credits: |
Vineet Singh - Executive Vice President, Account Management |
| Individual Credits: |
Walter Noronha - Executive Vice President, Account Management |
| Individual Credits: |
Sanam Chowdhry - Client Services Director |
| Individual Credits: |
Bhavya Dwivedi - Account Supervisor |
| Individual Credits: |
Vyigin Fotedar - Account Executive |
| Individual Credits: |
Abigail Dias - Senior Vice President, Planning |
| Individual Credits: |
Tanvi Mishra - Planning Director |
| Individual Credits: |
Lipsa Das - Global Brand Director, Hindustan Unilever |
| Individual Credits: |
Nithya Komanduri - Marketing Manager, Hindustan Unilever |
| Individual Credits: |
Vaishali Singh - Brand Associate, Hindustan Unilever |
| Individual Credits: |
Amit Sharma - Director, Chrome Pictures |
| Individual Credits: |
Harman Dhillon - Vice President – Beauty & Wellbeing India, Dove Masterbrand India |
| Individual Credits: |
Abhishek Notani - Executive Producer, Chrome Pictures |
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