Kyoorius Creative Awards
Direct

The Responsible Manhole
Brand: TVS Motor Company
Client: TVS Motor Company
Entrant: dentsu Creative

Baby Blue Elephant

Entry Title:	The Responsible Manhole
Brand:	TVS Motor Company
Client:	TVS Motor Company
Entrant Company:	dentsu Creative
Title:	TVS Responsible Manhole
Description:	Every year, coastal cities like Mumbai experience flooding during monsoons. Open manholes under flooded streets turn into death traps for pedestrians & two-wheeler riders. TVS, India’s 3rd largest 2-wheeler manufacturer collaborated with Mumbai’s municipality to improve rider safety.  An innovative warning device was developed and fitted within manholes to alert passersby about open manholes. Called the Responsible Manhole, this low-cost warning device uses the principle of buoyancy to rise up to 5 feet in the air when a manhole cover is dislodged on a flooded road. Once activated, it sends audio and visual signals to passersby to alert them about the open manhole. A specially designed mobile app connected to the device alerts the municipality about the open manhole’s geolocation in real-time, so they can take prompt action. The project’s success has also opened up conversations with 5+ municipalities across India. Bengaluru municipality will deploy the device in over 200 locations in phase 2. In December 2022, the Mumbai High Court ordered better surveillance of manhole covers. The device’s open-source blueprint has also been made available to civic bodies worldwide for any municipality to use and help its citizens.
Company Credits:	Dentsu Creative
Company Credits:	Morphedo Technologies Pvt. Ltd.
Company Credits:	Production House - CHR Films, Airvision
Company Credits:	PR partners - Perfect Relations
Individual Credits:	Project foundation – We’ll always miss you Sidharth Rao
Individual Credits:	Leadership - Amit Wadhwa, Indrajeet Mookerjee, Ashit Chakravarty, Samrat Chengapa, Deepak Kumar, Ajay Gahlaut
Individual Credits:	Chief Innovation Officer - Gurbaksh Singh
Individual Credits:	Creative Lead - Mark Flory, Chaitanya Joshi, Siddharth Shervegar
Individual Credits:	Creative (Copy) - Rohan Naterwalla, Amit Chauhan, Ashmak Maity, Supriya Jain, Manish Badlani
Individual Credits:	Creative (Art)- Shreyank Naik, Sanket Palkar, Tejas Berde, Rushikesh Wadkar, Zain Shaikh
Individual Credits:	Technology - Rakesh Bairwa, Rahul Sharma, Anurag Soni, Mohit Rawat, Sushil Baranwal
Individual Credits:	Production - Deepshikha Singh, Sahil Chauhan, Puru Vishnoi, Sanjeev Kumar, Anjul Choudhary, Aman Kapoor
Individual Credits:	Account Management - Amit Kabre, Sanila Narang, Rajdeep Sinha